Can i send a newsletter by mail
The good old-fashioned way! Yes, you can still send a newsletter by mail, but it's not as common as it used to be, especially with the rise of digital communication. However, there are still some benefits to sending a physical newsletter by mail, such as:
- Tactile experience: Physical newsletters can be a nice change of pace from the digital noise we're constantly bombarded with.
- Increased engagement: People are more likely to read and engage with a physical newsletter, as it's a tangible object that can be held and shared.
- Targeted audience: You can target specific demographics or interests by mailing your newsletter to specific addresses.
- No email fatigue: With the constant influx of digital emails, a physical newsletter can stand out and be more memorable.
To send a newsletter by mail, you'll need to consider the following:
- Design and layout: Design your newsletter with a physical format in mind, using a layout that's easy to read and navigate.
- Printing: Choose a printing service or do it yourself using a high-quality printer.
- Mailing list: Create a mailing list of addresses to send your newsletter to. You can use a service like Mailchimp or create your own list.
- Postage: Calculate the cost of postage based on the weight and size of your newsletter.
- Distribution: Plan how you'll distribute your newsletter, such as through a mail carrier or by hand.
Some popular options for printing and mailing newsletters include:
- Mailchimp: Offers a range of printing and mailing services, including physical newsletters.
- Vistaprint: Provides printing and mailing services for physical newsletters, as well as digital newsletters.
- USPS (United States Postal Service): Offers a range of mailing services, including bulk mail rates for large quantities.
- Local printing shops: Look for local printing shops in your area that offer printing and mailing services.
Before sending your newsletter by mail, make sure to:
- Check the postal regulations: Familiarize yourself with the USPS regulations for mailing newsletters, including size, weight, and content restrictions.
- Use a clear and concise subject line: Make sure your subject line is clear and concise, as it will be the first thing readers see.
- Include a clear call-to-action: Encourage readers to take action by including a clear call-to-action, such as visiting your website or contacting you directly.
- Track your results: Keep track of your mailing list and track the response rates to your newsletter to refine your strategy.
Remember, sending a newsletter by mail requires more planning and resources than sending a digital newsletter, but it can be a great way to connect with your audience and stand out in a crowded digital landscape.