Can i still mail shot after gdpr

The General Data Protection Regulation (GDPR) has introduced stricter rules for direct marketing, including email marketing. While it's still possible to send marketing emails after GDPR, you need to ensure you comply with the regulation's requirements.

Here are some key considerations:

  1. Consent: You must have obtained explicit consent from the recipient to send them marketing emails. This means that the recipient must have actively opted-in to receive such emails from you.
  2. Legitimate interest: If you have a legitimate interest in sending marketing emails to the recipient, you can do so as long as you can demonstrate that the interest is legitimate and that the recipient's rights are not overridden by their interests.
  3. Soft opt-in: If you have a pre-existing relationship with the recipient (e.g., they've purchased from you or signed up for a newsletter), you may be able to use a "soft opt-in" approach. This means that you can send marketing emails to them without explicit consent, as long as you provide a clear and easy way for them to opt-out.
  4. Unsubscribe mechanism: You must provide a clear and easy way for recipients to unsubscribe from your marketing emails.
  5. Data protection by design and default: You must design your email marketing campaigns with data protection in mind, and ensure that you're not processing personal data in a way that's incompatible with the GDPR.

To ensure compliance, you should:

  1. Review your email marketing lists and remove any recipients who haven't opted-in or haven't given you permission to send them marketing emails.
  2. Update your email marketing templates to include a clear unsubscribe mechanism and a link to your privacy policy.
  3. Obtain explicit consent from new subscribers before adding them to your email marketing list.
  4. Monitor your email marketing campaigns for complaints and take action to address any issues that arise.
  5. Keep records of your consent and opt-out requests, as well as your email marketing campaigns, in case you need to demonstrate compliance with the GDPR.

Remember, the GDPR is a complex regulation, and it's essential to seek professional advice if you're unsure about any aspect of compliance.