Can you call as follow up to a mailer

A follow-up call to a mailer! Yes, I can help you with that.

A follow-up call is a great way to re-engage with potential customers who have received your mailer and to answer any questions they may have. Here's a script you can use as a guide:

Before the call:

  1. Review the mailer: Go over the mailer you sent out and make sure you're familiar with the content, offers, and any specific details.
  2. Research the recipient: Look up the recipient's company or industry to understand their needs and pain points.
  3. Prepare your questions: Think about the questions you want to ask during the call to gauge interest and gather more information.

During the call:

  1. Introduction: Start by reintroducing yourself and your company, and briefly summarize the purpose of the call.
  2. Review the mailer: Quickly review the key points of the mailer to refresh their memory.
  3. Ask open-ended questions: Ask questions that encourage the recipient to share their thoughts, such as:
    • What did you think of our mailer?
    • Are you interested in learning more about our [product/service]?
    • Can you tell me more about your current [pain point/challenge]?
  4. Listen actively: Pay attention to their responses and take notes. This will help you understand their needs and concerns.
  5. Address any objections: If they express concerns or objections, address them directly and provide solutions or alternatives.
  6. Next steps: Discuss potential next steps, such as scheduling a demo or meeting, and provide a clear call-to-action.

Example script:

"Hi [Recipient], this is [Your Name] from [Your Company]. I hope you received our recent mailer and had a chance to review it. I wanted to follow up and see if you had any questions or if there's anything we can help you with.

Can you tell me what you thought of the mailer? Was there anything that stood out to you?

We're excited about the potential benefits of our [product/service] and I'd love to discuss how it could help you [achieve a specific goal]. Can you tell me more about your current [pain point/challenge] and how you're currently addressing it?

If you're interested, I'd be happy to schedule a demo or meeting to show you how our [product/service] can help. What do you think?"

After the call:

  1. Follow up: Send a follow-up email or note to reiterate the discussion and any next steps you agreed upon.
  2. Track progress: Keep track of the calls and follow-ups to see which leads are most interested and likely to convert.

Remember to stay friendly, professional, and solution-focused during the call. Good luck!