Charity direct mail examples

Here are some examples of effective charity direct mail campaigns:

  1. Heart to Heart: The American Heart Association's direct mail campaign featured a personalized letter and a heart-shaped donation envelope. The letter told the story of a heart patient and the importance of research funding. The envelope was designed to resemble a heart, making it stand out in the mailbox.

Example: "Your gift will help fund research to find new treatments and cures for heart disease."

  1. Save the Children: This campaign featured a photo of a child in a developing country, with a caption that highlighted the organization's work to provide aid and support. The letter emphasized the importance of donations in making a difference in the child's life.

Example: "Your gift will help provide food, shelter, and education to children in need."

  1. American Cancer Society: The ACS's direct mail campaign featured a personalized letter and a photo of a cancer survivor. The letter told the story of the survivor's journey and the importance of research funding. The envelope was designed to resemble a ribbon, symbolizing the fight against cancer.

Example: "Your gift will help fund research to find new treatments and cures for cancer."

  1. Red Cross: The American Red Cross's direct mail campaign featured a personalized letter and a photo of a disaster relief effort. The letter told the story of the organization's work to provide aid and support to those affected by disasters. The envelope was designed to resemble a red cross symbol, making it stand out in the mailbox.

Example: "Your gift will help provide shelter, food, and emotional support to those affected by disasters."

  1. St. Jude Children's Research Hospital: This campaign featured a personalized letter and a photo of a child being treated at the hospital. The letter told the story of the child's journey and the importance of research funding. The envelope was designed to resemble a hospital badge, making it stand out in the mailbox.

Example: "Your gift will help fund research to find new treatments and cures for childhood cancer."

  1. Habitat for Humanity: The Habitat for Humanity's direct mail campaign featured a personalized letter and a photo of a family being helped by the organization. The letter told the story of the family's journey and the importance of affordable housing. The envelope was designed to resemble a hammer and nails, symbolizing the organization's work to build homes.

Example: "Your gift will help provide a safe and affordable place to call home for a family in need."

  1. UNICEF: The UNICEF's direct mail campaign featured a personalized letter and a photo of a child in a developing country. The letter told the story of the child's journey and the importance of aid and support. The envelope was designed to resemble a UNICEF logo, making it stand out in the mailbox.

Example: "Your gift will help provide vaccines, food, and education to children in need around the world."

  1. The Nature Conservancy: The Nature Conservancy's direct mail campaign featured a personalized letter and a photo of a protected natural area. The letter told the story of the organization's work to protect and preserve natural habitats. The envelope was designed to resemble a leaf or a tree, symbolizing the organization's work to protect the environment.

Example: "Your gift will help protect and preserve natural habitats for future generations."

  1. The Salvation Army: The Salvation Army's direct mail campaign featured a personalized letter and a photo of a person being helped by the organization. The letter told the story of the person's journey and the importance of aid and support. The envelope was designed to resemble a Salvation Army logo, making it stand out in the mailbox.

Example: "Your gift will help provide food, shelter, and emotional support to those in need."

  1. The Humane Society: The Humane Society's direct mail campaign featured a personalized letter and a photo of an animal being helped by the organization. The letter told the story of the animal's journey and the importance of animal welfare. The envelope was designed to resemble a paw print or a heart, symbolizing the organization's work to protect animals.

Example: "Your gift will help provide shelter, food, and medical care to animals in need."

These are just a few examples of effective charity direct mail campaigns. The key elements that make them successful include: