Cheapest direct mail
Here are some tips to help you send direct mail at a lower cost:
- Use a mailing list rental: Instead of buying a mailing list, rent one from a reputable list broker. This can save you up to 50% on list costs.
- Choose the right mailpiece: Use a postcard or a self-mailer instead of a letter or a package. These are cheaper to produce and mail.
- Keep it simple: Use a simple design and layout to reduce production costs.
- Use a standard size: Use a standard size mailpiece (e.g., 6 x 9 inches) to reduce postage costs.
- Use a bulk mail permit: Get a bulk mail permit from the USPS to qualify for discounted postage rates.
- Use a mail consolidator: Use a mail consolidator to combine your mail with other mailings to reduce postage costs.
- Use a digital mailer: Consider using a digital mailer like a PDF or an email campaign instead of physical mail.
- Use a local printer: Use a local printer to reduce shipping costs and get a better price on printing.
- Use a template: Use a template to reduce design and production costs.
- Use a mail service provider: Use a mail service provider like Mailchimp or Constant Contact to simplify the process and get discounted rates.
Here are some estimated costs for direct mail:
- Postcard: $0.20-$0.50 per piece
- Self-mailer: $0.30-$0.70 per piece
- Letter: $0.50-$1.00 per piece
- Package: $1.00-$5.00 per piece
- Mailing list rental: $50-$500 per month
- Bulk mail permit: $100-$500 per year
- Mail consolidator: 5%-15% discount on postage costs
- Digital mailer: $0.00-$0.50 per piece
Keep in mind that these are estimated costs and can vary depending on your specific needs and location.