Chimpmail pricing strategies
ChimpMail is a popular email marketing automation tool that offers various pricing plans to suit different business needs. Here are the pricing strategies used by ChimpMail:
Tiered Pricing: ChimpMail offers a tiered pricing structure, where the cost of the plan increases as the number of subscribers and features required increase. This allows businesses to choose a plan that fits their specific needs and budget.
Free Plan: ChimpMail offers a free plan that allows users to send up to 12,000 emails per month to up to 2,000 subscribers. This plan is ideal for small businesses or individuals who want to test the platform before committing to a paid plan.
Paid Plans: ChimpMail offers several paid plans, each with its own set of features and pricing. The plans are:
- Basic: $9/month (billed annually) or $12/month (billed monthly) - suitable for small businesses with up to 5,000 subscribers.
- Plus: $19/month (billed annually) or $24/month (billed monthly) - suitable for growing businesses with up to 10,000 subscribers.
- Pro: $39/month (billed annually) or $49/month (billed monthly) - suitable for larger businesses with up to 20,000 subscribers.
- Enterprise: Custom pricing for businesses with more than 20,000 subscribers or requiring advanced features.
Volume Discounts: ChimpMail offers volume discounts for businesses that require a large number of subscribers. The discounts are:
- 10% discount for 10,000 to 20,000 subscribers
- 20% discount for 20,000 to 50,000 subscribers
- 30% discount for 50,000 to 100,000 subscribers
Additional Features: ChimpMail also offers additional features, such as advanced segmentation, A/B testing, and custom fields, which can be added to the plan for an extra fee.
Free Trial: ChimpMail offers a 14-day free trial, allowing businesses to test the platform and its features before committing to a paid plan.
Overall, ChimpMail's pricing strategy is designed to be flexible and scalable, allowing businesses of all sizes to find a plan that fits their needs and budget.