Cold call follow up email
Here's an example of a cold call follow-up email:
Subject: Follow-up on our conversation about [Topic]
Dear [Prospect's Name],
I hope this email finds you well. I wanted to follow up on our conversation earlier today regarding [Topic]. I appreciated the opportunity to discuss [Key Points] with you and I'm excited to continue exploring how [Your Company] can help [Prospect's Company] with [Specific Need or Challenge].
As we discussed, I wanted to reiterate that [Key Benefit] and [Key Benefit] are just a few of the ways that our [Product/Service] can help [Prospect's Company] achieve [Desired Outcome]. I'd be happy to provide more information or answer any additional questions you may have.
If you're ready to move forward, I'd be happy to schedule a follow-up call to discuss the next steps. Alternatively, if you'd like to think about it and get back to me, I completely understand and would be happy to follow up in a few days.
Please let me know how I can assist you further. I look forward to hearing from you soon.
Best regards,
[Your Name]
This follow-up email aims to:
- Reiterate the key points discussed during the cold call
- Emphasize the benefits of your product or service
- Encourage the prospect to take the next step (e.g. scheduling a follow-up call)
- Show that you're still interested in working with the prospect and willing to answer any additional questions they may have
Some best practices to keep in mind:
- Keep the email concise and to the point
- Use a clear and attention-grabbing subject line
- Personalize the email by referencing specific details from the conversation
- Avoid being too pushy or aggressive
- Make sure to include a clear call-to-action (CTA) in the email
Remember that the goal of a follow-up email is to keep the conversation going and move the prospect closer to making a decision. By being friendly, helpful, and professional, you can increase the chances of getting a positive response.