Cool direct mail pieces
Here are some examples of cool direct mail pieces that have been effective in grabbing attention and driving results:
- Lumpy Mail: A package that contains a surprise inside, like a small toy or a unique item that relates to the product or service being promoted. This type of mail piece is designed to stand out and create a memorable experience.
Example: A company that sells outdoor gear might send a package containing a small compass and a map, along with a letter explaining how their products can help customers navigate the great outdoors.
- Scratch-and-Sniff Mail: A mail piece that includes a scratch-and-sniff element, such as a scented sticker or a scratch-off area that reveals a fragrance.
Example: A company that sells candles might send a mail piece with a scratch-and-sniff area that smells like their newest scent, along with a discount code to encourage customers to make a purchase.
- Interactive Mail: A mail piece that includes interactive elements, such as a puzzle, a game, or a quiz.
Example: A company that sells educational software might send a mail piece that includes a puzzle that customers can solve to win a prize or receive a discount.
- Personalized Mail: A mail piece that is personalized to the individual recipient, such as a letter or a package that is addressed to them by name.
Example: A company that sells personalized jewelry might send a mail piece that includes a letter addressed to the recipient by name, along with a customized piece of jewelry that they can wear.
- 3D Mail: A mail piece that includes a 3D element, such as a pop-up or a fold-out design.
Example: A company that sells toys might send a mail piece that includes a 3D pop-up design of one of their toys, along with a letter explaining how the toy works and why it's a great gift for kids.
- Customized Mail: A mail piece that is customized to the recipient's interests or preferences, such as a mail piece that includes a personalized message or a customized design.
Example: A company that sells books might send a mail piece that includes a personalized message from the author, along with a customized book cover that features the recipient's name.
- Innovative Packaging: A mail piece that includes innovative packaging, such as a package that is shaped like the product being promoted or a package that includes a unique opening mechanism.
Example: A company that sells gourmet food might send a mail piece that includes a package shaped like a food item, such as a package shaped like a pizza or a package shaped like a bag of popcorn.
- Storytelling Mail: A mail piece that tells a story, such as a mail piece that includes a narrative or a series of images that tell a story.
Example: A company that sells outdoor gear might send a mail piece that tells the story of a hiker who used their gear to complete a challenging hike, along with a letter explaining how their gear can help customers achieve their own outdoor goals.
- Gamified Mail: A mail piece that includes a game or a challenge, such as a mail piece that includes a puzzle or a game that customers can play to win a prize.
Example: A company that sells fitness equipment might send a mail piece that includes a fitness challenge, such as a series of exercises that customers can complete to win a prize or receive a discount.
- Surprise and Delight Mail: A mail piece that surprises and delights the recipient, such as a mail piece that includes a surprise gift or a unique experience.
Example: A company that sells travel packages might send a mail piece that includes a surprise gift, such as a gift card to a popular restaurant or a free night's stay at a hotel, along with a letter explaining how their travel packages can help customers create unforgettable memories.
These are just a few examples of cool direct mail pieces that have been effective in grabbing attention and driving results. Remember to always keep your target audience in mind and tailor your mail piece to their interests and preferences.