Cost direct mailer

The cost of a direct mailer can vary widely depending on several factors, including:

1. Number of pieces: The more pieces you want to mail, the higher the cost.
2. Size and complexity of the mailer: Larger, more complex mailers with multiple inserts or special finishes (e.g., foil stamping) will be more expensive than simple, standard-sized mailers.
3. Paper quality and weight: Higher-quality paper and heavier weights will increase the cost.
4. Printing method: Digital printing is generally less expensive than offset printing, especially for small to medium-sized mailers.
5. Mailing list: The cost of the mailing list, including data processing and list rental fees, can add to the overall cost.
6. Postage: The cost of postage will depend on the weight and size of the mailer, as well as the destination zip codes.
7. Additional services: Services like personalization, variable data printing, or special handling (e.g., overnight delivery) can add to the cost.

Here are some estimated costs for a direct mailer:

Basic Direct Mailer (simple, standard-sized mailer with basic printing)

• 1,000 pieces: $500-$1,500
• 5,000 pieces: $2,500-$7,500
• 10,000 pieces: $5,000-$15,000

Standard Direct Mailer (standard-sized mailer with moderate printing and finishing)

• 1,000 pieces: $1,000-$3,000
• 5,000 pieces: $5,000-$15,000
• 10,000 pieces: $10,000-$30,000

Premium Direct Mailer (larger, more complex mailer with high-end printing and finishing)

• 1,000 pieces: $3,000-$6,000
• 5,000 pieces: $15,000-$30,000
• 10,000 pieces: $30,000-$60,000

Additional costs to consider

• Mailing list rental or purchase: $500-$5,000
• Data processing and list hygiene: $500-$2,000
• Postage: $500-$5,000 (depending on the weight and size of the mailer, as well as the destination zip codes)
• Additional services (e.g., personalization, variable data printing): $500-$5,000

Keep in mind that these are rough estimates, and the actual cost of a direct mailer can vary significantly depending on your specific needs and requirements. It's a good idea to get quotes from multiple vendors to compare prices and services.