Costs of direct mail

The costs of direct mail can vary depending on several factors, including the size and complexity of the mailing, the type of mailpiece, and the geographic area being targeted. Here are some estimated costs for direct mail:

Printing and Mailing Costs:

• Postcard: $0.15 to $0.30 per piece
• Letter: $0.25 to $0.50 per piece
• Brochure: $0.50 to $1.00 per piece
• Catalog: $1.00 to $5.00 per piece

List Rental or Purchase:

• List rental: $50 to $500 per thousand names
• List purchase: $100 to $1,000 per thousand names

Design and Copywriting:

• Design: $500 to $2,000
• Copywriting: $500 to $2,000

Mailing List Management:

• List cleaning and updating: $100 to $500
• List segmentation: $100 to $500

Postage:

• First-class mail: $0.55 to $1.00 per piece
• Standard mail: $0.20 to $0.50 per piece
• Priority mail: $6.00 to $15.00 per piece

Other Costs:

• Data processing and encoding: $100 to $500
• Mailing software and equipment: $500 to $2,000
• Labor costs for data entry and mailing: $500 to $2,000

Total Costs:

• Small mailing (1,000 to 5,000 pieces): $1,000 to $5,000
• Medium mailing (5,000 to 20,000 pieces): $5,000 to $20,000
• Large mailing (20,000 to 50,000 pieces): $20,000 to $50,000
• Very large mailing (50,000 to 100,000 pieces): $50,000 to $100,000

Keep in mind that these are estimated costs, and the actual cost of a direct mail campaign can vary depending on your specific needs and requirements. It's a good idea to get quotes from multiple vendors and to carefully plan your campaign to ensure you're getting the best possible return on investment.