Daily mail cyclist

You're referring to the infamous "Daily Mail cyclist"!

The "Daily Mail cyclist" is a nickname given to a cyclist who was photographed by a Daily Mail journalist in 2013, riding a bike on a busy London road while wearing a helmet and high-visibility clothing. The photo was published in the Daily Mail with a caption that criticized the cyclist for not wearing a "proper" helmet, implying that the one they were wearing was not up to standard.

The photo sparked a heated debate about cycling safety, with many cyclists defending the rider's choice of helmet and arguing that the Daily Mail was trying to demonize cyclists. The incident also highlighted the ongoing tensions between cyclists and motorists in the UK, with many cyclists feeling that they are unfairly targeted by the media and the authorities.

The "Daily Mail cyclist" has since become a symbol of the struggles faced by cyclists on UK roads, and the photo has been widely shared and parodied online.