Define triggered emails

Triggered emails, also known as automated emails or transactional emails, are emails that are sent to customers or users in response to a specific action or event. These emails are triggered by a specific condition or behavior, such as:

1. Subscription or unsubscription to a newsletter or service
2. Purchase or abandonment of a cart
3. Birthday or anniversary of a customer's account
4. Completion of a specific task or milestone
5. Change in account status (e.g., payment due, account suspended)
6. Download of a resource or whitepaper
7. Engagement with a specific content or campaign
8. Referral or sharing of content
9. Account inactivity or expiration
10. Specific behavior or pattern of behavior (e.g., frequent purchases, high-value customer)

Triggered emails are designed to be personalized, timely, and relevant to the recipient's behavior or interests. They can be used to:

1. Welcome new customers and provide a warm welcome
2. Offer personalized recommendations or promotions
3. Provide updates on orders or shipments
4. Encourage customers to complete a purchase or take a specific action
5. Offer support or assistance with a specific issue
6. Celebrate milestones or special occasions
7. Provide educational content or resources
8. Encourage customer loyalty and retention
9. Offer exclusive offers or early access to new products
10. Gather feedback or opinions from customers

Triggered emails can be sent using email marketing automation software, such as Mailchimp, Marketo, or Pardot, which allow you to set up rules and conditions to trigger the sending of emails based on specific events or behaviors.