Definition opt in email

An "opt-in" email is an email that is sent to a recipient who has explicitly given their consent to receive emails from a particular sender, usually by providing their email address and other contact information. In other words, the recipient has "opted-in" to receive emails from the sender.

Opt-in emails are typically used for marketing, newsletters, or promotional purposes, and are considered a best practice in email marketing because they respect the recipient's right to control their own email inbox. By opting-in, the recipient has given the sender permission to send them emails, which helps to ensure that the emails are relevant and valuable to the recipient.

Here are some key characteristics of opt-in emails:

  1. Recipient consent: The recipient has given their explicit consent to receive emails from the sender.
  2. Double opt-in: The recipient has confirmed their email address by clicking on a link or responding to a confirmation email, to ensure that they are the actual owner of the email address.
  3. Relevant content: The email content is relevant and valuable to the recipient, and is not spammy or unwanted.
  4. Unsubscribe link: The email includes an unsubscribe link, which allows the recipient to easily opt-out of future emails if they choose to do so.

Examples of opt-in emails include:

In contrast, "opt-out" emails are those that are sent to recipients who have not given their consent to receive emails, and are often considered spam.