Direct mail association

The Direct Mail Association (DMA) is a non-profit trade association that represents the direct marketing industry in the United States. The organization was founded in 1917 and is headquartered in New York City.

The DMA's mission is to promote and support the direct marketing industry by providing education, research, and advocacy to its members. The organization has over 3,000 member companies, including direct marketers, agencies, and suppliers.

The DMA offers a range of services and resources to its members, including:

  1. Education and Training: The DMA offers a variety of educational programs and training courses, including webinars, workshops, and conferences.
  2. Research and Data: The DMA publishes research reports and data on the direct marketing industry, including trends, statistics, and best practices.
  3. Advocacy: The DMA advocates for the direct marketing industry on Capitol Hill and with regulatory agencies, promoting policies that support the industry's growth and success.
  4. Networking: The DMA provides opportunities for members to connect with each other through events, committees, and online communities.
  5. Certification: The DMA offers a range of certification programs for direct marketers, including the Certified Direct Marketing Professional (CDMP) and the Certified Email Marketer (CEM).

The DMA also hosts several annual events, including:

  1. The DMA Annual Conference: A three-day conference that brings together direct marketers from around the world to share best practices, network, and learn about the latest trends and technologies.
  2. The DMA Nonprofit Federation Conference: A conference specifically for nonprofit organizations, focusing on fundraising and donor engagement strategies.
  3. The DMA Email Evolution Conference: A conference focused on email marketing, including topics such as email strategy, creative, and technology.

The DMA also publishes several industry publications, including:

  1. Target Marketing: A monthly magazine that covers the latest trends and best practices in direct marketing.
  2. Direct Marketing News: A daily online news source that covers the latest news and developments in the direct marketing industry.
  3. The DMA Report: A quarterly publication that provides in-depth analysis and insights on the direct marketing industry.

Overall, the Direct Mail Association is a valuable resource for direct marketers, providing education, research, and advocacy to help them succeed in the industry.