Direct mail calendar

A direct mail calendar is a schedule that outlines the timing and frequency of direct mail campaigns to specific audiences or customer segments. Here's a sample direct mail calendar template:

Quarter 1 (January-March)

• Week 1: New Year's Promotion (January 1-7)
  • Send a welcome package to new customers with a special offer
• Week 4: Loyalty Program (January 25-31)
  • Send a loyalty program update to existing customers with rewards and benefits
• Week 8: Product Launch (February 22-28)
  • Send a direct mail piece introducing a new product or service

Quarter 2 (April-June)

• Week 1: Spring Clearance (April 1-7)
  • Send a clearance sale promotion to customers with expiring products
• Week 4: Customer Appreciation (April 25-30)
  • Send a thank-you package to customers with a special offer
• Week 8: Summer Catalog (May 22-28)
  • Send a seasonal catalog with new products and promotions

Quarter 3 (July-September)

• Week 1: Back-to-School Promotion (July 1-7)
  • Send a back-to-school promotion to customers with relevant products
• Week 4: Anniversary Sale (July 25-31)
  • Send a anniversary sale promotion to customers with a special offer
• Week 8: Fall Catalog (August 22-28)
  • Send a seasonal catalog with new products and promotions

Quarter 4 (October-December)

• Week 1: Halloween Promotion (October 1-7)
  • Send a Halloween-themed promotion to customers with relevant products
• Week 4: Holiday Gift Guide (November 25-30)
  • Send a holiday gift guide with product recommendations
• Week 8: Year-End Clearance (December 22-28)
  • Send a year-end clearance sale promotion to customers with expiring products

Additional Tips

• Consider sending a monthly newsletter or promotional email to keep customers engaged between direct mail campaigns.
• Use data and analytics to segment your audience and tailor your direct mail campaigns to specific customer groups.
• Make sure to include a clear call-to-action (CTA) in each direct mail piece, such as a promo code or special offer.
• Use eye-catching graphics and compelling copy to make your direct mail pieces stand out.
• Consider using variable data printing (VDP) to personalize your direct mail pieces with customers' names and addresses.

Remember to review and adjust your direct mail calendar regularly to ensure it remains effective and aligned with your business goals.