Direct mail costs per piece

The cost of direct mail can vary depending on several factors, including the type of mail piece, the size of the mailing, the printing and mailing services used, and the location of the mailing. Here are some general estimates of direct mail costs per piece:

Postage:

• First-Class Mail (letters and flats): $0.55 to $0.92 per piece (depending on weight and size)
• Standard Mail (bulk mail): $0.20 to $0.35 per piece (depending on weight and size)
• Non-Profit Mail: $0.20 to $0.35 per piece (depending on weight and size)

Printing:

• Black and white printing: $0.05 to $0.15 per piece
• Color printing: $0.10 to $0.30 per piece
• Full-color printing: $0.20 to $0.50 per piece

Mailing Services:

• Mailing list rental: $0.05 to $0.20 per piece
• Data processing and sorting: $0.05 to $0.20 per piece
• Mailing and fulfillment services: $0.10 to $0.50 per piece

Total Cost:

• Basic direct mail piece (black and white, standard mail): $0.60 to $1.20 per piece
• Standard direct mail piece (color, standard mail): $0.80 to $1.60 per piece
• Premium direct mail piece (full-color, first-class mail): $1.20 to $2.50 per piece

Example Costs:

• A simple direct mail piece with a black and white letter and a standard mail stamp might cost around $0.60 per piece.
• A more complex direct mail piece with full-color graphics and a first-class mail stamp might cost around $2.50 per piece.
• A large-scale direct mail campaign with a high-volume mailing list and advanced data processing might cost around $1.50 to $3.00 per piece.

Keep in mind that these are general estimates, and actual costs may vary depending on your specific needs and the services you choose. It's always a good idea to get quotes from multiple vendors and to carefully review your costs before launching a direct mail campaign.