Direct mail definitions

Here are some common direct mail definitions:

  1. Direct Mail: A form of advertising that involves sending targeted, personalized messages to customers or potential customers through the mail.
  2. Mailing List: A list of names and addresses of individuals or businesses that are targeted for direct mail campaigns.
  3. Target Market: The specific group of people or businesses that a direct mail campaign is designed to reach.
  4. List Rental: The practice of renting a mailing list from another company to use for a direct mail campaign.
  5. List Broker: A company that specializes in renting and selling mailing lists to other companies.
  6. Mailing Piece: A single item sent through the mail as part of a direct mail campaign, such as a letter, postcard, or brochure.
  7. Response Rate: The percentage of people who respond to a direct mail campaign by taking a desired action, such as making a purchase or requesting more information.
  8. Conversion Rate: The percentage of people who take a desired action after responding to a direct mail campaign.
  9. Cost Per Acquisition (CPA): The cost of acquiring one new customer or sale through a direct mail campaign.
  10. Cost Per Response (CPR): The cost of generating one response to a direct mail campaign.
  11. Cost Per Thousand (CPM): The cost of reaching 1,000 people through a direct mail campaign.
  12. Direct Response: A type of direct mail campaign that encourages the recipient to take a specific action, such as making a purchase or requesting more information.
  13. Permission-Based Marketing: A type of direct mail campaign that is based on the recipient's explicit consent to receive marketing messages.
  14. Variable Data Printing (VDP): The practice of printing different information on each piece of direct mail, such as a person's name and address.
  15. Personalization: The practice of tailoring a direct mail message to a specific individual or group of people.
  16. Segmentation: The practice of dividing a mailing list into smaller groups based on specific characteristics, such as demographics or behavior.
  17. Trigger Mail: A type of direct mail campaign that is triggered by a specific event or action, such as a birthday or a purchase.
  18. Welcome Package: A type of direct mail campaign that is sent to new customers or prospects to welcome them to a company or program.
  19. Renewal Mail: A type of direct mail campaign that is sent to customers or prospects to renew a subscription or service.
  20. Upsell/Cross-Sell Mail: A type of direct mail campaign that is sent to customers or prospects to encourage them to purchase additional products or services.

These are just a few of the many definitions related to direct mail.