Direct mail eddm

Direct Mail EDDM (Every Door Direct Mail) is a cost-effective and targeted marketing strategy that allows businesses to reach potential customers in their local area. Here's a comprehensive overview of Direct Mail EDDM:

What is Direct Mail EDDM?

Direct Mail EDDM is a type of direct mail marketing that allows businesses to send targeted mailers to every door in a specific geographic area. This means that you can reach every household or business in a particular neighborhood, city, or zip code.

How does Direct Mail EDDM work?

To use Direct Mail EDDM, you'll need to:

  1. Choose a geographic area: Select the area you want to target, such as a neighborhood, city, or zip code.
  2. Design your mailer: Create a mailer that includes your message, offer, and contact information.
  3. Order your mailer: Submit your design to a Direct Mail EDDM provider, who will print and mail your mailer to every door in your chosen area.
  4. Pay for postage: You'll pay for the cost of printing and mailing your mailer, as well as the postage.

Benefits of Direct Mail EDDM

  1. Targeted marketing: Reach every household or business in your chosen area, increasing the chances of getting your message in front of potential customers.
  2. Cost-effective: Direct Mail EDDM is often less expensive than traditional direct mail marketing methods, such as mailing to a list of specific addresses.
  3. High response rates: Studies have shown that Direct Mail EDDM can generate high response rates, often exceeding 5-10%.
  4. Measurable results: With Direct Mail EDDM, you can track the effectiveness of your campaign by monitoring the number of responses you receive.

Types of Direct Mail EDDM

  1. Flat mailers: These are the most common type of Direct Mail EDDM, featuring a flat piece of paper or cardstock with your message and offer.
  2. Self-mailers: These are similar to flat mailers but have a fold-out design that allows for more creative freedom.
  3. Folded mailers: These are similar to self-mailers but have a more complex fold-out design.

Best practices for Direct Mail EDDM

  1. Keep it simple: Use a clear and concise message that grabs the attention of your target audience.
  2. Use eye-catching graphics: Incorporate images, colors, and fonts that stand out and grab attention.
  3. Include a clear call-to-action: Encourage recipients to take action by including a clear call-to-action, such as a website URL or phone number.
  4. Monitor and track results: Keep track of the effectiveness of your campaign by monitoring responses and adjusting your strategy accordingly.

Common uses for Direct Mail EDDM

  1. Local businesses: Direct Mail EDDM is ideal for local businesses looking to reach customers in their immediate area.
  2. Real estate agents: Agents can use Direct Mail EDDM to target potential homebuyers and sellers in specific neighborhoods.
  3. Restaurants and bars: Restaurants and bars can use Direct Mail EDDM to promote special offers and events to local customers.
  4. Retailers: Retailers can use Direct Mail EDDM to promote sales, discounts, and new products to local customers.

Overall, Direct Mail EDDM is a powerful marketing tool that can help businesses reach new customers and increase brand awareness in their local area.