Direct mail eddm
Direct Mail EDDM (Every Door Direct Mail) is a cost-effective and targeted marketing strategy that allows businesses to reach potential customers in their local area. Here's a comprehensive overview of Direct Mail EDDM:
What is Direct Mail EDDM?
Direct Mail EDDM is a type of direct mail marketing that allows businesses to send targeted mailers to every door in a specific geographic area. This means that you can reach every household or business in a particular neighborhood, city, or zip code.
How does Direct Mail EDDM work?
To use Direct Mail EDDM, you'll need to:
- Choose a geographic area: Select the area you want to target, such as a neighborhood, city, or zip code.
- Design your mailer: Create a mailer that includes your message, offer, and contact information.
- Order your mailer: Submit your design to a Direct Mail EDDM provider, who will print and mail your mailer to every door in your chosen area.
- Pay for postage: You'll pay for the cost of printing and mailing your mailer, as well as the postage.
Benefits of Direct Mail EDDM
- Targeted marketing: Reach every household or business in your chosen area, increasing the chances of getting your message in front of potential customers.
- Cost-effective: Direct Mail EDDM is often less expensive than traditional direct mail marketing methods, such as mailing to a list of specific addresses.
- High response rates: Studies have shown that Direct Mail EDDM can generate high response rates, often exceeding 5-10%.
- Measurable results: With Direct Mail EDDM, you can track the effectiveness of your campaign by monitoring the number of responses you receive.
Types of Direct Mail EDDM
- Flat mailers: These are the most common type of Direct Mail EDDM, featuring a flat piece of paper or cardstock with your message and offer.
- Self-mailers: These are similar to flat mailers but have a fold-out design that allows for more creative freedom.
- Folded mailers: These are similar to self-mailers but have a more complex fold-out design.
Best practices for Direct Mail EDDM
- Keep it simple: Use a clear and concise message that grabs the attention of your target audience.
- Use eye-catching graphics: Incorporate images, colors, and fonts that stand out and grab attention.
- Include a clear call-to-action: Encourage recipients to take action by including a clear call-to-action, such as a website URL or phone number.
- Monitor and track results: Keep track of the effectiveness of your campaign by monitoring responses and adjusting your strategy accordingly.
Common uses for Direct Mail EDDM
- Local businesses: Direct Mail EDDM is ideal for local businesses looking to reach customers in their immediate area.
- Real estate agents: Agents can use Direct Mail EDDM to target potential homebuyers and sellers in specific neighborhoods.
- Restaurants and bars: Restaurants and bars can use Direct Mail EDDM to promote special offers and events to local customers.
- Retailers: Retailers can use Direct Mail EDDM to promote sales, discounts, and new products to local customers.
Overall, Direct Mail EDDM is a powerful marketing tool that can help businesses reach new customers and increase brand awareness in their local area.