Direct mail example

Here's an example of a direct mail campaign:

Campaign Goal: To promote a new product launch and encourage customers to try it out.

Target Audience: Existing customers who have purchased from the company in the past 12 months.

Direct Mail Piece:

Envelope:

Letter:

Headline: Introducing Our New Product!
Subheading: Take your [industry/field] to the next level with our latest innovation
Body Copy: Our new product is designed to [briefly describe the product and its benefits]. As one of our valued customers, we're excited to offer you an exclusive opportunity to be one of the first to try it out. Simply reply to this letter to receive a free trial sample.
Call-to-Action (CTA): Reply to this letter by [date] to receive your free trial sample.
Closing: Thank you for your continued business and loyalty. We look forward to hearing from you soon.

Inserts:

A product brochure that provides more detailed information about the new product, including features, benefits, and testimonials.
A reply card that allows customers to easily respond to the offer and request their free trial sample.

Special Offer:

Timing:

The direct mail piece is sent to customers 2 weeks before the product launch date to generate buzz and excitement.
The offer is only valid for a limited time, encouraging customers to respond quickly.

Tracking:

The reply card includes a unique code that allows the company to track responses and measure the effectiveness of the campaign.
The company also tracks the number of customers who respond to the offer and purchase the product.

Budget:

The total budget for the campaign is $10,000, which includes the cost of printing and mailing the direct mail piece, as well as the cost of the free trial samples and exclusive discounts.

This is just one example of a direct mail campaign, but there are many variations and ways to customize it to fit your specific needs and goals.