Direct mail for non profits
Direct mail is a powerful fundraising tool for non-profits, allowing them to reach a large number of potential donors and supporters in a targeted and cost-effective way. Here are some tips and best practices for non-profits to consider when using direct mail:
- Define your target audience: Identify the specific groups or individuals you want to target with your direct mail campaign. This could be based on demographics, interests, or previous donations.
- Create a compelling offer: Make sure your direct mail piece is clear and concise, and that it offers a compelling reason for the recipient to take action. This could be a special promotion, a limited-time offer, or a sense of urgency.
- Use a strong headline: Your headline should grab the reader's attention and make them want to read more. Use action verbs and make it clear what you're asking for.
- Use a clear and concise ask: Make it easy for the reader to understand what you're asking for and how they can help. Use simple language and avoid jargon.
- Use visuals: Incorporate images, photos, or graphics to make your direct mail piece more engaging and memorable.
- Use a clear and prominent call-to-action: Make it easy for the reader to take action by including a clear and prominent call-to-action (CTA) on your direct mail piece.
- Segment your list: Segment your list to ensure that you're sending the right message to the right people. This could be based on demographics, interests, or previous donations.
- Use a variety of mailers: Use a variety of mailers, such as letters, postcards, and envelopes, to keep your direct mail campaign fresh and interesting.
- Track and measure results: Track and measure the results of your direct mail campaign to see what's working and what's not. Use this data to refine your strategy and improve future campaigns.
- Use a strong return address: Make sure your return address is clear and easy to read, and that it includes your organization's name and contact information.
Some popular direct mail formats for non-profits include:
- Letters: Personalized letters are a great way to connect with donors and supporters, and can be used to share stories, update them on your organization's work, or ask for a specific donation.
- Postcards: Postcards are a quick and easy way to reach a large number of people, and can be used to share a brief message or promote a specific event or campaign.
- Envelopes: Envelopes can be used to send a variety of materials, such as letters, brochures, or newsletters, and can be personalized with a donor's name and address.
- Brochures: Brochures are a great way to share more information about your organization and its work, and can be used to promote a specific event or campaign.
- Newsletters: Newsletters are a great way to keep donors and supporters informed about your organization's work, and can be used to share updates, stories, and news.
Some popular direct mail tactics for non-profits include:
- Donor recognition: Recognize and thank your donors for their support by sending them a personalized direct mail piece.
- Event promotion: Promote your organization's events, such as charity runs, auctions, or galas, through direct mail.
- Membership drives: Use direct mail to promote your organization's membership program and encourage people to join.
- Capital campaigns: Use direct mail to promote your organization's capital campaign and encourage people to donate to a specific project or initiative.
- Annual appeals: Use direct mail to make an annual appeal to your donors and supporters, and to encourage them to continue their support.
Some popular direct mail vendors for non-profits include:
- Mercury One: Mercury One is a direct mail vendor that specializes in working with non-profits, and offers a range of services, including list rental, mail production, and tracking and measurement.
- Ruffin Road: Ruffin Road is a direct mail vendor that specializes in working with non-profits, and offers a range of services, including list rental, mail production, and tracking and measurement.
- The Direct Mail Company: The Direct Mail Company is a direct mail vendor that specializes in working with non-profits, and offers a range of services, including list rental, mail production, and tracking and measurement.
- NonprofitReady: NonprofitReady is a direct mail vendor that specializes in working with non-profits, and offers a range of services, including list rental, mail production, and tracking and measurement.
- DirectMail.com: DirectMail.com is a direct mail vendor that specializes in working with non-profits, and offers a range of services, including list rental, mail production, and tracking and measurement.
Some popular direct mail software for non-profits include:
- Raiser's Edge: Raiser's Edge is a popular donor management software that includes direct mail capabilities, such as list rental, mail production, and tracking and measurement.
- Blackbaud: Blackbaud is a popular donor management software that includes direct mail capabilities, such as list rental, mail production, and tracking and measurement.
- Network for Good: Network for Good is a popular donor management software that includes direct mail capabilities, such as list rental, mail production, and tracking and measurement.
- DonorPerfect: DonorPerfect is a popular donor management software that includes direct mail capabilities, such as list rental, mail production, and tracking and measurement.
- Kindful: Kindful is a popular donor management software that includes direct mail capabilities, such as list rental, mail production, and tracking and measurement.