Direct mail house

A direct mail house is a company that specializes in designing, printing, and mailing direct mail pieces, such as postcards, letters, and brochures, to targeted audiences. Here are some key services that a direct mail house typically offers:

  1. Design and Creative Services: The direct mail house will work with clients to design and create the visual elements of the direct mail piece, including graphics, text, and layout.
  2. Printing: The direct mail house will print the designed pieces on high-quality paper or cardstock, using techniques such as offset printing, digital printing, or letterpress printing.
  3. Mailing Services: The direct mail house will prepare the printed pieces for mailing, including folding, inserting, and sealing the mail pieces, as well as affixing postage.
  4. List Rental and Management: The direct mail house may also offer list rental and management services, providing clients with targeted mailing lists and helping them to manage their mailing lists.
  5. Data Processing and Merge: The direct mail house may also offer data processing and merge services, which involve combining data from multiple sources and merging it with the direct mail piece.

Some common types of direct mail pieces that a direct mail house might produce include:

  1. Postcards: Single-sided or double-sided cards that are mailed to a targeted audience.
  2. Letters: Enveloped mail pieces that contain a personalized message or offer.
  3. Brochures: Folded or unfolded pieces that provide more detailed information about a product or service.
  4. Catalogs: Multi-page mail pieces that showcase a range of products or services.
  5. Self-Mailers: Mail pieces that do not require an envelope, such as self-mailing postcards or self-mailing brochures.

The benefits of using a direct mail house include:

  1. Cost Savings: Direct mail houses often have economies of scale and can negotiate better rates with printers and mail carriers.
  2. Expertise: Direct mail houses have experience in designing and producing direct mail pieces, and can help clients to create effective campaigns.
  3. Efficiency: Direct mail houses can handle all aspects of the direct mail process, from design to mailing, freeing up clients to focus on other aspects of their business.
  4. Scalability: Direct mail houses can handle large volumes of mail, making them a good choice for businesses that need to send out a large number of mail pieces.

Some popular direct mail houses include:

  1. Lithium: A direct mail house that specializes in creative and innovative direct mail solutions.
  2. Epsilon: A direct mail house that offers a range of services, including design, printing, and mailing.
  3. Pitney Bowes: A direct mail house that offers a range of services, including design, printing, and mailing, as well as data processing and merge services.
  4. R.R. Donnelley: A direct mail house that offers a range of services, including design, printing, and mailing, as well as data processing and merge services.
  5. Quad/Graphics: A direct mail house that offers a range of services, including design, printing, and mailing, as well as data processing and merge services.