Direct mail informed delivery

Direct Mail and Informed Delivery: A Powerful Combination

Informed Delivery is a free service offered by the United States Postal Service (USPS) that allows customers to receive digital previews of their mail and packages before they arrive at their doorstep. When combined with direct mail marketing, Informed Delivery can be a game-changer for businesses looking to increase engagement and conversion rates.

Here's how it works:

  1. Informed Delivery: The USPS scans the exterior of mailpieces and sends digital images to customers who have signed up for the service. This allows customers to view their mail and packages remotely, including letters, flats, and packages.
  2. Direct Mail: Businesses send targeted, personalized mailpieces to customers, which are then scanned by the USPS and made available for digital preview through Informed Delivery.

The benefits of combining Direct Mail and Informed Delivery:

  1. Increased Engagement: By providing a digital preview of their mail, customers are more likely to engage with the mailpiece, increasing the chances of opening and responding to the offer.
  2. Improved Conversion Rates: With a digital preview, customers can quickly and easily review the contents of the mailpiece, making it more likely that they will take action.
  3. Enhanced Personalization: Direct mail campaigns can be tailored to individual customers, increasing the relevance and effectiveness of the message.
  4. Cost-Effective: Informed Delivery is a free service, making it an attractive option for businesses looking to increase the ROI of their direct mail campaigns.
  5. Data-Driven Insights: The USPS provides detailed analytics on Informed Delivery usage, allowing businesses to track the effectiveness of their campaigns and make data-driven decisions.

Best Practices for Combining Direct Mail and Informed Delivery:

  1. Use eye-catching graphics: Make sure your mailpiece stands out in the digital preview by using bright colors, bold fonts, and attention-grabbing images.
  2. Keep it concise: Keep your message brief and to the point, as customers may not have the time or inclination to read a lengthy message.
  3. Use clear calls-to-action: Make it easy for customers to take action by including clear, prominent calls-to-action on your mailpiece.
  4. Monitor and adjust: Track the performance of your campaigns and adjust your strategy based on the data you collect.
  5. Combine with other channels: Consider combining your direct mail and Informed Delivery campaigns with other marketing channels, such as email or social media, to create a comprehensive marketing strategy.

By combining Direct Mail and Informed Delivery, businesses can create a powerful marketing strategy that drives engagement, conversion, and ROI.