Direct mail non profits

Direct mail is a powerful fundraising tool for non-profits, allowing them to reach a large number of potential donors and supporters while also providing a tangible and measurable return on investment. Here are some key statistics and best practices for non-profits using direct mail:

Statistics:

• According to the Direct Marketing Association, direct mail has a response rate of 3.7%, compared to 0.6% for email and 0.4% for social media.
• The average direct mail piece generates a response rate of 2.5%, with a median return on investment (ROI) of 1,300%.
• Non-profits that use direct mail as part of their fundraising strategy tend to have higher response rates and higher average gifts than those that do not.

Best Practices:

1. Segment your list: Divide your mailing list into segments based on demographics, giving history, or other relevant criteria to increase the effectiveness of your mailings.
2. Use compelling copy: Write clear, concise, and compelling copy that tells a story and highlights the impact of the non-profit's work.
3. Include a clear ask: Make it easy for donors to give by including a clear ask and a simple way to respond.
4. Use high-quality graphics: Use high-quality images and graphics to make your mailings stand out and grab attention.
5. Test and track: Test different mailings, including different copy, graphics, and offers, to see what works best and track the results.
6. Use a variety of mailers: Use a variety of mailers, such as letters, postcards, and self-mailers, to keep your mailings fresh and interesting.
7. Personalize: Personalize your mailings by including the donor's name and a personalized message to increase the sense of connection and engagement.
8. Follow up: Follow up with donors who respond to your mailings to thank them and encourage further giving.

Types of Direct Mail Pieces:

1. Letters: Personalized letters that tell a story and highlight the impact of the non-profit's work.
2. Postcards: Simple, eye-catching postcards that grab attention and encourage response.
3. Self-mailers: Folded mailers that include a letter, photo, and ask.
4. Envelopes: Simple envelopes with a letter or insert that provide more information.
5. Packages: Larger packages that include a variety of items, such as a DVD or a book.

Non-Profit Direct Mail Examples:

1. American Red Cross: The American Red Cross uses direct mail to raise funds for disaster relief and other humanitarian efforts.
2. St. Jude Children's Research Hospital: St. Jude uses direct mail to raise funds for pediatric cancer research and treatment.
3. The Nature Conservancy: The Nature Conservancy uses direct mail to raise funds for conservation efforts and protect natural habitats.
4. The Salvation Army: The Salvation Army uses direct mail to raise funds for social services and disaster relief.
5. The American Cancer Society: The American Cancer Society uses direct mail to raise funds for cancer research and patient services.

Direct Mail Software and Services:

1. Ruffalo Noel Levitz: Ruffalo Noel Levitz is a leading provider of direct mail software and services for non-profits.
2. Blackbaud: Blackbaud is a leading provider of fundraising software and services, including direct mail capabilities.
3. Network for Good: Network for Good is a leading provider of online fundraising and direct mail services for non-profits.
4. Direct Mail Solutions: Direct Mail Solutions is a leading provider of direct mail software and services for non-profits.
5. The Direct Mail Company: The Direct Mail Company is a leading provider of direct mail services and software for non-profits.

I hope this information is helpful!