Direct mail postcard cost
The cost of direct mail postcards can vary depending on several factors, including the size and design of the postcard, the quantity you order, the printing method, and the mailing list you use. Here are some estimated costs to give you an idea of what to expect:
Printing Costs:
- Standard postcard size (4" x 6"): $0.05 to $0.15 per piece
- Larger postcard size (5" x 7" or 6" x 9"): $0.10 to $0.30 per piece
- Premium postcard size (8" x 10" or larger): $0.20 to $0.50 per piece
Mailing Costs:
- First-class mail (1-3 oz): $0.35 to $0.55 per piece (depending on the destination)
- Standard mail (1-3 oz): $0.15 to $0.30 per piece (depending on the destination)
- Non-profit mail (1-3 oz): $0.15 to $0.30 per piece (depending on the destination)
Total Cost:
- For a standard postcard (4" x 6") with a simple design, the total cost could be around $0.40 to $0.70 per piece (printing and mailing combined).
- For a larger postcard with a more complex design, the total cost could be around $0.60 to $1.20 per piece (printing and mailing combined).
- For a premium postcard with a high-end design and special finishes, the total cost could be around $1.00 to $2.50 per piece (printing and mailing combined).
Additional Costs:
- Design and layout: $100 to $500 (depending on the complexity of the design)
- List rental or purchase: $50 to $500 (depending on the size and quality of the list)
- Data processing and sorting: $50 to $200 (depending on the complexity of the data and the number of records)
Tips to Reduce Costs:
- Use a simple design and layout to reduce printing costs.
- Use a standard postcard size to reduce printing and mailing costs.
- Use a mailing list that is already sorted and processed to reduce data processing costs.
- Consider using a non-profit mailing rate if your organization is eligible.
- Consider using a direct mail service that offers bundled pricing or discounts for large orders.
Keep in mind that these are just estimates, and the actual cost of your direct mail postcard campaign may vary depending on your specific needs and requirements. It's always a good idea to get quotes from multiple vendors and to carefully review your costs before launching your campaign.