Direct mail postcard size
The standard size for direct mail postcards is typically 6 inches wide by 4.25 inches tall (15.24 cm x 10.79 cm). This size is commonly referred to as a "standard postcard" or "business postcard" size.
However, it's worth noting that there are other sizes available for direct mail postcards, including:
- Jumbo postcards: 8.5 inches wide by 5.5 inches tall (21.59 cm x 14 cm)
- Mini postcards: 3.5 inches wide by 2 inches tall (8.89 cm x 5.08 cm)
- Square postcards: 4 inches wide by 4 inches tall (10.16 cm x 10.16 cm)
The standard postcard size is a good choice for most direct mail campaigns because it is:
- Easy to handle and mail
- Cost-effective
- Widely accepted by the postal service
- Easy to design and print
However, if you have a specific design or message in mind, you may want to consider a different size postcard. For example, a jumbo postcard may be a good choice if you want to include more information or a larger image, while a mini postcard may be a good choice if you want to create a more compact and attention-grabbing piece.