Direct mail postcards cost
The cost of direct mail postcards can vary depending on several factors, including the size and design of the postcard, the quantity you order, the printing method, and the mailing list you use. Here are some general estimates:
Printing Costs:
- Standard 4x6 postcard: $0.05 to $0.15 per piece
- Standard 5x7 postcard: $0.10 to $0.25 per piece
- Premium 6x9 postcard: $0.20 to $0.50 per piece
Mailing Costs:
- First-class mail (1-3 oz): $0.35 to $0.55 per piece
- Standard mail (1-3 oz): $0.20 to $0.40 per piece
- Non-profit mail (1-3 oz): $0.20 to $0.40 per piece
Total Cost:
- Basic postcard with standard printing and first-class mail: $0.40 to $0.70 per piece
- Premium postcard with premium printing and standard mail: $0.60 to $1.20 per piece
- High-end postcard with premium printing and first-class mail: $1.00 to $2.00 per piece
Minimum Order Quantities:
- Most printers have a minimum order quantity of 250 to 1,000 pieces.
- Some printers may have a higher minimum order quantity, especially for custom designs or large quantities.
Design and Printing Options:
- Basic design and printing: $0.05 to $0.10 per piece
- Custom design and printing: $0.10 to $0.25 per piece
- Premium design and printing (e.g., foil stamping, spot varnishing): $0.20 to $0.50 per piece
Mailing List Costs:
- Renting a mailing list: $50 to $500 or more, depending on the list size and quality
- Buying a mailing list: $100 to $1,000 or more, depending on the list size and quality
Total Estimated Cost:
- Basic postcard campaign (250 pieces, standard printing, first-class mail): $125 to $250
- Premium postcard campaign (1,000 pieces, premium printing, standard mail): $600 to $1,200
- High-end postcard campaign (2,000 pieces, premium printing, first-class mail): $1,200 to $2,400
Keep in mind that these are rough estimates, and the actual cost of your direct mail postcard campaign may vary depending on your specific needs and requirements. It's always a good idea to get quotes from multiple printers and mailing list providers to find the best option for your budget.