Direct mail premiums
Direct mail premiums are items that are included with a direct mail piece, such as a letter, brochure, or catalog, to incentivize the recipient to take a specific action, such as making a purchase, signing up for a service, or providing contact information. Here are some common types of direct mail premiums:
- Free samples: A small sample of a product or service, such as a trial-sized toiletry item or a free chapter from a book.
- Discounts or coupons: A discount code or coupon that can be used to receive a discount on a purchase.
- Gift cards: A prepaid card that can be used to make a purchase at a specific store or online.
- Free trials: A trial period for a product or service, such as a free trial of a software program or a free trial subscription to a magazine.
- Entry forms: A form that the recipient can fill out to enter a contest or sweepstakes.
- Surveys: A survey that the recipient can complete to provide feedback on a product or service.
- Free information: A report, whitepaper, or other type of informative content that is relevant to the recipient's interests.
- Gifts: A small gift, such as a pen, notebook, or mug, that is included with the direct mail piece.
- Premiums with purchase: A premium that is included with a purchase, such as a free book with the purchase of a product.
- Exclusive offers: An exclusive offer that is only available to recipients of the direct mail piece, such as a limited-time discount or a special promotion.
Some examples of direct mail premiums include:
- A free trial of a software program with a letter promoting the product
- A discount coupon with a catalog for a retail store
- A free chapter from a book with a letter promoting the book
- A gift card with a letter promoting a restaurant or service
- A free sample of a product with a letter promoting the product
- A survey with a letter promoting a product or service
- A free report with a letter promoting a product or service
The goal of a direct mail premium is to incentivize the recipient to take a specific action, such as making a purchase or providing contact information. By including a premium with a direct mail piece, businesses can increase the response rate and conversion rate of their campaigns.