Direct mail restaurant

Here are some ideas for a direct mail campaign for a restaurant:

Campaign Goal:

Direct Mail Pieces:

  1. Menu Mailer: Send a menu to your target audience with a personalized cover letter highlighting a specific dish or promotion.
  2. Coupon Booklet: Create a booklet with a series of coupons for different menu items or promotions.
  3. Postcard: Design a postcard with a mouth-watering image of a dish and a call-to-action (e.g. "Get 10% off your next meal").
  4. Letter with Insert: Send a letter with an insert that includes a coupon, menu item description, and a call-to-action.

Target Audience:

  1. Locals: Target residents in a specific zip code or neighborhood.
  2. Families: Target families with young children, highlighting kid-friendly menu items and promotions.
  3. Foodies: Target individuals who have shown interest in food and dining on social media or through online reviews.

Personalization:

  1. Name and Address: Use the recipient's name and address to make the mailer feel more personalized.
  2. Customization: Customize the mailer based on the recipient's preferences or dietary restrictions.
  3. Image: Use an image of a dish that is relevant to the recipient's interests or preferences.

Timing:

  1. New Menu Launch: Send a mailer to promote a new menu item or promotion.
  2. Holiday Promotion: Send a mailer to promote a holiday-themed promotion or special.
  3. Slow Period: Send a mailer to drive sales during a slow period (e.g. weekdays during the summer).

Budget Allocation:

  1. Design and Printing: Allocate 30% of the budget for design and printing costs.
  2. Mailing List: Allocate 20% of the budget for mailing list costs.
  3. Postage: Allocate 20% of the budget for postage costs.
  4. Inserts and Materials: Allocate 30% of the budget for inserts and materials (e.g. coupons, menus).

Tracking and Evaluation:

  1. Track Response Rate: Track the response rate (e.g. number of coupons redeemed) to evaluate the effectiveness of the campaign.
  2. Track Sales: Track sales generated from the campaign to evaluate the campaign's impact on revenue.
  3. Survey: Conduct a survey to gather feedback from recipients and evaluate the campaign's effectiveness.

By following these guidelines, you can create a successful direct mail campaign that drives sales and increases brand awareness for your restaurant.