Direct mail services pricing
The pricing for direct mail services can vary depending on several factors, including the type of mail piece, the quantity, the target audience, and the level of personalization. Here are some general estimates for common direct mail services:
- Mailing List Rental:
- National list rental: $50-$500 per thousand names
- Local list rental: $20-$200 per thousand names
- Printing:
- Postcards: $0.10-$0.50 per piece (depending on size, quantity, and paper quality)
- Letters: $0.20-$1.00 per piece (depending on size, quantity, and paper quality)
- Brochures: $0.50-$5.00 per piece (depending on size, quantity, and paper quality)
- Mailing:
- First-class mail: $0.30-$1.00 per piece (depending on weight and destination)
- Standard mail: $0.20-$0.50 per piece (depending on weight and destination)
- Priority mail: $5.00-$15.00 per piece (depending on weight and destination)
- Data Processing:
- Data cleansing: $50-$500 per thousand records
- Data appending: $50-$500 per thousand records
- Data segmentation: $100-$1,000 per thousand records
- Design and Creative Services:
- Design of a single mail piece: $500-$2,000
- Design of a series of mail pieces: $1,000-$5,000
- Copywriting: $500-$2,000
- Fulfillment Services:
- Insertion of inserts: $0.10-$0.50 per piece
- Stuffing of envelopes: $0.20-$1.00 per piece
- Mailing of packages: $5.00-$15.00 per piece
Here are some examples of total costs for a direct mail campaign:
- Basic postcard campaign: $500-$2,000 (depending on quantity and mailing list rental)
- Standard letter campaign: $1,000-$5,000 (depending on quantity, mailing list rental, and printing costs)
- Brochure campaign: $2,000-$10,000 (depending on quantity, mailing list rental, and printing costs)
- Premium direct mail campaign (with data processing, design, and fulfillment services): $5,000-$20,000 (depending on scope and complexity)
Keep in mind that these are general estimates, and actual costs may vary depending on your specific needs and requirements. It's always a good idea to get quotes from multiple vendors to compare prices and services.