Direct mail size postcard

The standard size for a direct mail postcard is typically 6 inches wide by 4.25 inches tall (6" x 4.25"). This size is often referred to as a "standard postcard" or "business postcard" size.

However, it's worth noting that postcard sizes can vary depending on the specific use case and the printer's capabilities. Some common alternative sizes for direct mail postcards include:

• 5.5" x 4.25" (a slightly smaller version of the standard size)
• 6.5" x 4.5" (a slightly larger version of the standard size)
• 4" x 6" (a square postcard size, often used for more artistic or creative designs)

When designing a direct mail postcard, it's important to consider the following factors to ensure your design is effective:

• Image size and placement: Make sure your main image or graphic is prominent and easy to see.
• Text size and placement: Use clear, easy-to-read font sizes and place important text near the top of the postcard.
• Call-to-action (CTA): Include a clear CTA, such as a phone number, website URL, or promo code, to encourage recipients to take action.
• White space: Leave enough white space around your design elements to make it easy to read and visually appealing.
• Color scheme: Choose a color scheme that is consistent with your brand and will grab the attention of your target audience.

Here are some general guidelines for designing a direct mail postcard:

• Use a clear, easy-to-read font (such as Arial, Helvetica, or Calibri) in font sizes 12-18 points.
• Use a maximum of 3-5 lines of text per section (header, body, and footer).
• Use images and graphics to break up text and make the design more visually appealing.
• Leave at least 1/4 inch of white space around the edges of the postcard.
• Use a clear and concise headline that grabs the attention of the recipient.
• Use a prominent CTA that encourages the recipient to take action.

Remember to check with your printer or mailing service provider for specific design requirements and guidelines, as they may have specific requirements for postcard size, shape, and design elements.