Direct mail specs
Here are some common direct mail specifications:
Paper Stock:
- Weight: 80-100 gsm (24-28 lb)
- Finish: Matte or gloss
- Size: Standard sizes include 6 x 11, 6 x 12, 8.5 x 11, and 9 x 12 inches
Printing:
- Ink: CMYK (cyan, magenta, yellow, black) or PMS (Pantone Matching System) colors
- Resolution: 300-400 dpi (dots per inch)
- Printing process: Offset, digital, or letterpress
Finishing:
- Folding: Folded to create a compact size, such as a letter or a self-mailer
- Binding: Stapled, glued, or sewn
- Perforation: Optional perforation for easy tearing
Mailing:
- Envelope size: Standard sizes include #10, #9, and #6.5
- Envelope material: White or kraft paper, or specialty materials like clear or metallic
- Mailing list: A list of addresses to which the mailpiece will be sent
- Postage: Determined by the weight and size of the mailpiece, as well as the destination
Additional Options:
- Coatings: Gloss, matte, or spot varnish to enhance the appearance of the mailpiece
- Foil stamping: Metallic foil applied to specific areas of the mailpiece
- Embossing: Raised or debossed text or images
- Die-cutting: Custom shapes or cutouts
- Insert cards: Additional cards or inserts that can be included with the mailpiece
- Personalization: Customized text or images for each recipient
Common Direct Mail Formats:
- Letters: Single-page mailpieces, often with a personalized message
- Self-mailers: Folded or flat mailpieces that do not require an envelope
- Postcards: Single-sided mailpieces with a message on one side and a design or image on the other
- Brochures: Multi-page mailpieces with a cover and interior pages
- Catalogs: Multi-page mailpieces with a large number of products or services
- Flyers: Single-page mailpieces with a brief message and design
Common Direct Mail Sizes:
-
10 envelope: 4.125 x 9.5 inches
-
9 envelope: 3.875 x 8.875 inches
-
6.5 envelope: 3.5 x 6.5 inches
- 6 x 11 inch mailpiece: 6 inches wide x 11 inches long
- 8.5 x 11 inch mailpiece: 8.5 inches wide x 11 inches long
- 9 x 12 inch mailpiece: 9 inches wide x 12 inches long
Keep in mind that these are general specifications, and the specific requirements for your direct mail campaign may vary depending on your goals, target audience, and budget. It's always a good idea to consult with a direct mail expert or printer to determine the best specifications for your project.