Direct mail to businesses only

Here's an example of a direct mail campaign targeting businesses only:

Campaign Objective:

• Increase brand awareness among local businesses
• Promote a new product or service offering
• Drive website traffic and generate leads

Target Audience:

• Small to medium-sized businesses (SMBs) in a specific industry or geographic area
• Decision-makers, such as owners, managers, or purchasing agents

Direct Mail Piece:

• A tri-fold brochure or a postcard with a clear and concise message
• Eye-catching visuals and a compelling headline
• A brief overview of the product or service offering, highlighting its benefits and unique features
• A call-to-action (CTA) to visit the website or schedule a consultation
• A QR code or URL to make it easy for recipients to take action

Mailing List:

• Use a business database or a list rental service to target specific industries, locations, and company sizes
• Ensure the list is accurate and up-to-date to minimize waste and maximize response rates
• Consider using a list broker or a marketing agency to help you build and target your list

Mailing Strategy:

• Mail to a specific geographic area or industry to maximize relevance and interest
• Use a variety of mailing lists to target different segments of your audience
• Consider mailing to a specific job title or department to target decision-makers
• Use a mix of first-class and bulk mail to reach a wider audience

Follow-up:

• Send a follow-up email or phone call to recipients who respond to the initial mailing
• Offer additional information or a consultation to interested businesses
• Track the response rates and adjust the mailing list and messaging accordingly

Example Direct Mail Piece:

[Front of the postcard]

[Image of a happy business owner]

Headline: Boost Your Bottom Line with Our New Product!

Subheading: Discover how our innovative solution can help you streamline operations and increase revenue.

Body Text: Are you tired of wasting time and resources on inefficient processes? Our new product is designed to help small to medium-sized businesses like yours streamline operations and increase revenue. With its user-friendly interface and advanced features, you'll be able to:

• Automate tasks and reduce labor costs
• Improve customer satisfaction and loyalty
• Gain valuable insights and make data-driven decisions

Call-to-Action: Visit our website to learn more and schedule a consultation today!

[Back of the postcard]

QR Code: Scan to visit our website

URL: [Your website URL]

Contact Information: Phone number and email address

This is just an example, but you can customize your direct mail piece to fit your specific business and goals. Remember to keep it concise, visually appealing, and focused on the benefits of your product or service.