Direct mailer distribution
Direct mailer distribution refers to the process of delivering direct mail pieces, such as letters, postcards, or brochures, to a targeted audience. Here are some common methods of direct mailer distribution:
- United States Postal Service (USPS): The USPS is the most common method of direct mailer distribution. Mailers can use the USPS to send their mailpieces to specific zip codes, cities, or regions.
- Private Carriers: Private carriers like FedEx, UPS, and DHL can be used to distribute direct mail pieces, especially for larger or heavier mailings.
- Local Delivery Services: Local delivery services, such as courier companies or independent contractors, can be hired to distribute direct mail pieces in specific geographic areas.
- Door-to-Door Distribution: Door-to-door distribution involves hiring individuals or companies to physically deliver direct mail pieces to specific addresses.
- Mail Chutes: Mail chutes are a cost-effective way to distribute direct mail pieces in high-rise buildings or office complexes.
- Drop Shipping: Drop shipping involves sending direct mail pieces to a third-party location, which then distributes them to the intended recipients.
- In-Store Distribution: In-store distribution involves placing direct mail pieces in retail stores or other locations where the target audience is likely to see them.
When choosing a direct mailer distribution method, consider the following factors:
- Cost: Different distribution methods have varying costs, depending on the size and weight of the mailpieces, distance, and other factors.
- Speed: Some distribution methods, like USPS, are faster than others, such as door-to-door distribution.
- Targeting: Choose a distribution method that allows for precise targeting of your audience, such as USPS's zip code targeting.
- Tracking: Consider a distribution method that provides tracking capabilities, such as USPS's tracking service.
- Security: If you're sending sensitive or valuable materials, choose a distribution method that provides secure handling and delivery, such as private carriers.
Before selecting a direct mailer distribution method, research the options and consider the following:
- Check the USPS website for information on mailpiece size, weight, and pricing.
- Contact private carriers for quotes and information on their services.
- Research local delivery services and their capabilities.
- Evaluate the costs and benefits of each distribution method to determine the best option for your direct mail campaign.