Direct mailer distribution

Direct mailer distribution refers to the process of delivering direct mail pieces, such as letters, postcards, or brochures, to a targeted audience. Here are some common methods of direct mailer distribution:

  1. United States Postal Service (USPS): The USPS is the most common method of direct mailer distribution. Mailers can use the USPS to send their mailpieces to specific zip codes, cities, or regions.
  2. Private Carriers: Private carriers like FedEx, UPS, and DHL can be used to distribute direct mail pieces, especially for larger or heavier mailings.
  3. Local Delivery Services: Local delivery services, such as courier companies or independent contractors, can be hired to distribute direct mail pieces in specific geographic areas.
  4. Door-to-Door Distribution: Door-to-door distribution involves hiring individuals or companies to physically deliver direct mail pieces to specific addresses.
  5. Mail Chutes: Mail chutes are a cost-effective way to distribute direct mail pieces in high-rise buildings or office complexes.
  6. Drop Shipping: Drop shipping involves sending direct mail pieces to a third-party location, which then distributes them to the intended recipients.
  7. In-Store Distribution: In-store distribution involves placing direct mail pieces in retail stores or other locations where the target audience is likely to see them.

When choosing a direct mailer distribution method, consider the following factors:

  1. Cost: Different distribution methods have varying costs, depending on the size and weight of the mailpieces, distance, and other factors.
  2. Speed: Some distribution methods, like USPS, are faster than others, such as door-to-door distribution.
  3. Targeting: Choose a distribution method that allows for precise targeting of your audience, such as USPS's zip code targeting.
  4. Tracking: Consider a distribution method that provides tracking capabilities, such as USPS's tracking service.
  5. Security: If you're sending sensitive or valuable materials, choose a distribution method that provides secure handling and delivery, such as private carriers.

Before selecting a direct mailer distribution method, research the options and consider the following:

  1. Check the USPS website for information on mailpiece size, weight, and pricing.
  2. Contact private carriers for quotes and information on their services.
  3. Research local delivery services and their capabilities.
  4. Evaluate the costs and benefits of each distribution method to determine the best option for your direct mail campaign.