Direct mailer postcard sizes

Direct mail postcards come in a variety of sizes, each with its own unique benefits and uses. Here are some common postcard sizes used in direct mail marketing:

1. Standard Postcard Size: 4" x 6" (10.2 cm x 15.2 cm)
   • This is the most common postcard size and is widely accepted by the USPS.
   • It's a good size for promoting a single offer or message.
2. Jumbo Postcard Size: 5.5" x 8.5" (14 cm x 21.6 cm)
   • This size is ideal for showcasing more information or graphics.
   • It's a good choice for promoting a product or service with multiple features.
3. Mini Postcard Size: 3.5" x 5" (8.9 cm x 12.7 cm)
   • This size is great for sending a quick message or promotion.
   • It's a good choice for targeting a specific audience or promoting a limited-time offer.
4. Square Postcard Size: 4" x 4" (10.2 cm x 10.2 cm)
   • This size is perfect for showcasing a single image or message.
   • It's a good choice for promoting a product or service with a strong visual component.
5. Long Postcard Size: 6" x 9" (15.2 cm x 22.9 cm)
   • This size is ideal for promoting a longer message or more detailed information.
   • It's a good choice for targeting a specific audience or promoting a complex product or service.

When choosing a postcard size, consider the following factors:

• The amount of information you want to convey
• The target audience and their preferences
• The cost of production and mailing
• The overall design and visual appeal of the postcard

Remember to always check with the USPS for any specific size restrictions or guidelines before designing and mailing your postcards.