Direct mailer restaurant

A direct mailer for a restaurant! Here's a sample concept:

Campaign Name: "Savor the Flavor"

Objective: To increase brand awareness, drive sales, and attract new customers to the restaurant.

Target Audience: Foodies, families, and professionals living or working in the surrounding area.

Direct Mailer Design:

• A 6" x 9" tri-fold mailer with a glossy finish
• Eye-catching cover image featuring a mouth-watering dish from the restaurant
• Inside pages highlighting:
  • Menu items with descriptions and prices
  • Special promotions and discounts
  • Testimonials from satisfied customers
  • A call-to-action (CTA) to visit the restaurant's website or social media pages
• Back cover featuring a map with directions to the restaurant and a QR code linking to online ordering or reservations

Content:

• Headline: "Indulge in the Flavors of [Restaurant Name]"
• Subheading: "Experience the Best of [Cuisine] in [City]"
• Body Copy: "At [Restaurant Name], we're passionate about serving up delicious, made-from-scratch dishes that will leave you wanting more. From our signature burgers to our mouth-watering pasta dishes, every bite is a taste sensation. Join us for lunch or dinner and discover why we're the go-to spot for foodies and families alike."
• Call-to-Action: "Visit us today and taste the difference for yourself! [Restaurant Website] or [Social Media Handles]"

Special Offers:

• 10% off all orders over $20 for first-time customers
• Free dessert with the purchase of an entree
• Kids eat free on Sundays with the purchase of an adult entree

Timing:

• Mailers will be sent bi-monthly to ensure consistent brand visibility and to keep the restaurant top-of-mind for potential customers.

Budget Allocation:

• Design and printing: 30%
• Mailing costs: 40%
• Special offers and promotions: 30%

Tracking and Evaluation:

• Monitor response rates and sales generated from the direct mailer campaign
• Track website traffic and social media engagement to measure campaign effectiveness
• Conduct surveys or focus groups to gather feedback and improve future campaigns

By sending a direct mailer to potential customers, the restaurant can increase brand awareness, drive sales, and attract new customers to the establishment. The campaign's focus on highlighting menu items, special promotions, and testimonials will help to build trust and credibility with the target audience.