Direct mailers cost
The cost of direct mailers can vary widely depending on several factors, including the size and complexity of the mailing, the number of pieces being mailed, the type of paper and ink used, and the postage costs. Here are some general estimates for the cost of direct mailers:
Printing Costs:
- Postcard: $0.05 to $0.20 per piece
- Letter-sized mailer: $0.10 to $0.50 per piece
- Folded mailer (e.g. tri-fold): $0.20 to $1.00 per piece
- Catalog or booklet: $1.00 to $5.00 per piece
Mailing Costs:
- Postage: $0.05 to $0.50 per piece (depending on the weight and size of the mailer)
- Mailing list rental or purchase: $50 to $500 or more (depending on the size and quality of the list)
- Mailing services (e.g. sorting, packaging, etc.): $50 to $500 or more (depending on the complexity of the mailing)
Total Cost:
- Small mailing (1,000 to 5,000 pieces): $500 to $5,000
- Medium mailing (5,000 to 20,000 pieces): $2,500 to $20,000
- Large mailing (20,000 to 50,000 pieces): $10,000 to $50,000
- Very large mailing (50,000 to 100,000 pieces): $20,000 to $100,000 or more
Additional Costs:
- Design and layout: $500 to $5,000 or more (depending on the complexity of the design and the number of revisions)
- Copywriting and content creation: $500 to $5,000 or more (depending on the complexity of the content and the number of revisions)
- Data processing and list management: $500 to $5,000 or more (depending on the complexity of the data and the number of records)
Overall, the cost of a direct mailer can range from a few hundred dollars to tens of thousands of dollars, depending on the scope and complexity of the project.