Do insurance agents still mail out calenders

The nostalgic question!

While it's still possible for insurance agents to mail out calendars, the practice has become less common in recent years. Here's why:

  1. Digital age: With the rise of digital communication, many insurance agents have shifted their focus to online marketing and social media. Calendars, which were once a popular way to stay in touch with clients, have become less relevant in the digital age.
  2. Cost and environmental concerns: Printing and mailing calendars can be expensive, and many insurance agents are now more mindful of their environmental impact. The cost of paper, ink, and postage can add up quickly, making it less feasible for agents to continue this practice.
  3. Alternative marketing strategies: Insurance agents have discovered more effective and cost-efficient ways to stay in touch with clients, such as email newsletters, social media campaigns, and targeted online advertising.
  4. Regulatory changes: Some insurance regulatory bodies have implemented rules or guidelines that discourage or prohibit agents from using calendars as a marketing tool, citing concerns about unfair competition or misleading advertising.

That being said, some insurance agents may still choose to mail out calendars, especially if they:

  1. Target a specific audience: Agents may still use calendars as a marketing tool for specific niches, such as seniors or families with young children, who may appreciate a tangible keepsake.
  2. Offer a unique value proposition: Agents might create calendars that provide valuable information, such as insurance tips, health and wellness advice, or community event listings, which can differentiate them from competitors.
  3. Have a strong brand identity: Agents with a strong brand identity, such as a recognizable logo or mascot, may still use calendars as a way to reinforce their brand and stay top of mind with clients.

In summary, while insurance agents may still mail out calendars, the practice has become less common due to the shift towards digital marketing, cost and environmental concerns, and alternative marketing strategies.