Do nots for bulk mailing
Here are some "do nots" to keep in mind when sending bulk mail:
DO NOT:
- Do not use outdated or incorrect mailing lists. Make sure your list is up-to-date and accurate to avoid wasting time and resources.
- Do not send mail to people who have explicitly opted out of receiving mail from you. Respect their wishes and remove them from your list.
- Do not use misleading or deceptive subject lines or headers. Be honest and transparent in your marketing efforts.
- Do not send unsolicited commercial email (spam) to people who have not given you permission to contact them.
- Do not use fake or misleading sender information, such as a fake company name or address.
- Do not send mail that is not relevant or targeted to the recipient's interests or needs.
- Do not use overly aggressive or pushy language in your mailings.
- Do not ignore or disregard consumer complaints or feedback. Respond promptly and professionally to any concerns.
- Do not send mail that is not compliant with relevant laws and regulations, such as the CAN-SPAM Act or the Telephone Consumer Protection Act (TCPA).
- Do not use bulk mailing services that are known to engage in spamming or other unethical practices.
- Do not send mail that is not properly formatted or designed, making it difficult to read or understand.
- Do not ignore or disregard the preferences of your recipients, such as their request to be removed from your mailing list.
- Do not send mail that is not relevant to the recipient's geographic location or demographic profile.
- Do not use bulk mailing services that do not provide clear and transparent tracking and reporting.
- Do not send mail that is not compliant with industry standards and best practices, such as those set by the Direct Marketing Association (DMA).
By following these "do nots," you can help ensure that your bulk mailings are effective, respectful, and compliant with relevant laws and regulations.