Do you need mail chimp with wild appricot

Wild Apricot and Mailchimp are two separate platforms that serve different purposes. While they can be integrated, you don't necessarily need Mailchimp to use Wild Apricot.

Wild Apricot is an association management software (AMS) that helps organizations manage their membership, events, and online presence. It offers features such as:

  1. Membership management: tracking member information, dues, and renewals
  2. Event management: creating and managing events, including registration and payment processing
  3. Online presence: creating a website and online community for members
  4. Communication tools: sending emails and newsletters to members

Mailchimp, on the other hand, is an email marketing platform that allows you to create and send targeted email campaigns to your subscribers. It offers features such as:

  1. Email marketing: creating and sending email campaigns to subscribers
  2. Automation: automating email sequences and workflows
  3. Segmentation: segmenting your email list based on demographics, behavior, or other criteria
  4. Analytics: tracking email performance and metrics

While Wild Apricot has its own built-in email marketing features, you may still choose to use Mailchimp for several reasons:

  1. Advanced email marketing features: Mailchimp offers more advanced features, such as automation and segmentation, that may not be available in Wild Apricot.
  2. Integration with other tools: Mailchimp integrates with a wide range of third-party tools and platforms, which may be useful if you're already using other tools in your workflow.
  3. Better analytics: Mailchimp provides more detailed analytics and reporting on email performance, which can help you optimize your email campaigns.

If you're already using Wild Apricot, you can integrate it with Mailchimp using Wild Apricot's API or Zapier. This will allow you to sync your email lists and automate email campaigns between the two platforms.

In summary, while you don't need Mailchimp to use Wild Apricot, you may still choose to use Mailchimp for its advanced email marketing features, integration with other tools, and better analytics.