Double opt in e mail
A double opt-in email is a type of email marketing technique where a subscriber is asked to confirm their subscription to a mailing list or newsletter by clicking on a link in a verification email sent to them. This is done to ensure that the subscriber has indeed opted-in to receive emails from the sender and to prevent spam complaints.
Here's how it typically works:
- A subscriber signs up to receive emails from a sender by filling out a form on their website or landing page.
- The sender sends a verification email to the subscriber's email address, asking them to confirm their subscription by clicking on a link.
- The subscriber receives the verification email and clicks on the link to confirm their subscription.
- Once the subscriber clicks on the link, they are added to the sender's mailing list and can start receiving emails from them.
The purpose of a double opt-in email is to:
- Verify the subscriber's email address: By sending a verification email, the sender can ensure that the email address is valid and that the subscriber is the one who signed up.
- Prevent spam complaints: By requiring subscribers to confirm their subscription, the sender can reduce the likelihood of receiving spam complaints from subscribers who may have signed up by mistake.
- Build trust: Double opt-in emails can help build trust with subscribers by showing that the sender is committed to respecting their email preferences and only sending them emails that they have explicitly opted-in to receive.
Benefits of double opt-in emails:
- Increased deliverability: Double opt-in emails can improve email deliverability rates by reducing the likelihood of emails being marked as spam.
- Better engagement: Subscribers who have confirmed their subscription are more likely to engage with the sender's emails and content.
- Reduced spam complaints: By only sending emails to subscribers who have explicitly opted-in, the sender can reduce the likelihood of receiving spam complaints.
Best practices for double opt-in emails:
- Make the verification email clear and concise: The verification email should clearly state the purpose of the email and what the subscriber needs to do to confirm their subscription.
- Use a clear and prominent call-to-action: The call-to-action in the verification email should be clear and prominent, making it easy for the subscriber to confirm their subscription.
- Use a simple and easy-to-use link: The link in the verification email should be simple and easy to use, making it easy for the subscriber to confirm their subscription.
- Set a reasonable time limit: Set a reasonable time limit for the subscriber to confirm their subscription, such as 24-48 hours.
- Follow up with a welcome email: After the subscriber has confirmed their subscription, send a welcome email to thank them for subscribing and provide them with information about what they can expect from your emails.