Double radius emails
Double Radius Emails!
Double Radius Emails are a type of email marketing strategy that involves sending two emails to a subscriber list, with the second email being a duplicate of the first email. The purpose of this strategy is to increase the open rates, click-through rates, and conversion rates of an email campaign.
Here's how it works:
- The first email is sent to the subscriber list as usual.
- If the first email doesn't get the desired results (e.g., low open rates, low click-through rates), the second email is sent to the same subscriber list, which is a duplicate of the first email.
The idea behind Double Radius Emails is that some subscribers might not have seen the first email due to various reasons such as:
- Spam filters blocking the email
- Subscribers not checking their email regularly
- Subscribers not opening the email due to a busy schedule
By sending a duplicate email, you're giving these subscribers a second chance to engage with your content, which can lead to increased engagement and conversions.
When to use Double Radius Emails:
- When you have a high bounce rate or low open rates for a specific email campaign.
- When you're promoting a limited-time offer or a time-sensitive promotion.
- When you want to re-engage inactive subscribers.
Best practices for Double Radius Emails:
- Make sure the second email is identical to the first email, including the subject line, content, and CTAs.
- Use a different subject line for the second email to avoid being flagged as spam.
- Consider adding a brief introduction or a note to the second email to remind subscribers that they've already seen the email before.
- Monitor the performance of both emails and adjust your strategy accordingly.
Remember, Double Radius Emails should be used strategically and not as a regular practice. It's essential to test and analyze the results to ensure that this strategy is effective for your specific email marketing goals.