E direct mailer size

The standard sizes for direct mailers vary depending on the type of mailpiece and the intended use. Here are some common sizes for direct mailers:

Letter-sized mailers: These are the most common type of direct mailer and are typically 8.5 x 11 inches (21.59 x 27.94 cm) in size.
Postcard-sized mailers: These are smaller and typically measure 4 x 6 inches (10.16 x 15.24 cm) or 5 x 7 inches (12.7 x 17.78 cm).
Self-mailers: These are mailers that do not require an envelope and are typically 8.5 x 11 inches (21.59 x 27.94 cm) or 9 x 12 inches (22.86 x 30.48 cm) in size.
Catalog-sized mailers: These are larger and typically measure 8.5 x 14 inches (21.59 x 35.56 cm) or 9 x 16 inches (22.86 x 40.64 cm).
Jumbo mailers: These are even larger and typically measure 11 x 17 inches (27.94 x 43.18 cm) or 12 x 18 inches (30.48 x 45.72 cm).

When choosing a direct mailer size, consider the following factors:

Content: How much information do you need to convey? A larger mailer may be necessary if you have a lot of text or images to include.
Target audience: Are you targeting busy professionals or stay-at-home parents? A smaller mailer may be more effective for busy professionals, while a larger mailer may be more effective for stay-at-home parents.
Budget: Larger mailers can be more expensive to produce and mail, so consider your budget when choosing a size.
Design: Consider the design of your mailer and how it will be perceived by your target audience. A larger mailer may be more effective for a high-end product or service, while a smaller mailer may be more effective for a low-cost product or service.

Ultimately, the size of your direct mailer will depend on your specific marketing goals and target audience.