E mail marketing kpis

Here are some common email marketing KPIs (Key Performance Indicators) that businesses use to measure the success of their email campaigns:

  1. Open Rate: The percentage of email recipients who opened the email.
    • Average open rate: 20-30%
  2. Click-Through Rate (CTR): The percentage of email recipients who clicked on a link in the email.
    • Average CTR: 2-5%
  3. Conversion Rate: The percentage of email recipients who completed a desired action (e.g., made a purchase, signed up for a webinar, etc.).
    • Average conversion rate: 1-3%
  4. Bounce Rate: The percentage of email addresses that were undeliverable or bounced back.
    • Average bounce rate: 2-5%
  5. Unsubscribe Rate: The percentage of email recipients who unsubscribed from the email list.
    • Average unsubscribe rate: 0.5-1.5%
  6. Complaint Rate: The percentage of email recipients who marked the email as spam or reported it as abuse.
    • Average complaint rate: 0.1-0.5%
  7. Delivery Rate: The percentage of emails that were successfully delivered to the recipient's inbox.
    • Average delivery rate: 90-95%
  8. Spam Filter Rate: The percentage of emails that were flagged as spam by email providers.
    • Average spam filter rate: 1-5%
  9. Return on Investment (ROI): The return on investment for email marketing campaigns, calculated by dividing the revenue generated by the campaign by the cost of the campaign.
    • Average ROI: 100-500%
  10. Cost Per Acquisition (CPA): The cost of acquiring one new customer or conversion through email marketing.
    • Average CPA: $10-50
  11. Email List Growth Rate: The rate at which the email list is growing or shrinking.
    • Average email list growth rate: 5-20% per month
  12. Engagement Rate: The percentage of email recipients who engaged with the email (e.g., opened, clicked, replied, etc.).
    • Average engagement rate: 10-20%
  13. Social Sharing Rate: The percentage of email recipients who shared the email on social media.
    • Average social sharing rate: 1-5%
  14. Forwarding Rate: The percentage of email recipients who forwarded the email to others.
    • Average forwarding rate: 1-5%
  15. Survey Response Rate: The percentage of email recipients who responded to a survey or poll.
    • Average survey response rate: 5-20%

These KPIs can help you measure the effectiveness of your email marketing campaigns and identify areas for improvement.