E mail marketing kpis
Here are some common email marketing KPIs (Key Performance Indicators) that businesses use to measure the success of their email campaigns:
- Open Rate: The percentage of email recipients who opened the email.
- Average open rate: 20-30%
- Click-Through Rate (CTR): The percentage of email recipients who clicked on a link in the email.
- Average CTR: 2-5%
- Conversion Rate: The percentage of email recipients who completed a desired action (e.g., made a purchase, signed up for a webinar, etc.).
- Average conversion rate: 1-3%
- Bounce Rate: The percentage of email addresses that were undeliverable or bounced back.
- Average bounce rate: 2-5%
- Unsubscribe Rate: The percentage of email recipients who unsubscribed from the email list.
- Average unsubscribe rate: 0.5-1.5%
- Complaint Rate: The percentage of email recipients who marked the email as spam or reported it as abuse.
- Average complaint rate: 0.1-0.5%
- Delivery Rate: The percentage of emails that were successfully delivered to the recipient's inbox.
- Average delivery rate: 90-95%
- Spam Filter Rate: The percentage of emails that were flagged as spam by email providers.
- Average spam filter rate: 1-5%
- Return on Investment (ROI): The return on investment for email marketing campaigns, calculated by dividing the revenue generated by the campaign by the cost of the campaign.
- Average ROI: 100-500%
- Cost Per Acquisition (CPA): The cost of acquiring one new customer or conversion through email marketing.
- Average CPA: $10-50
- Email List Growth Rate: The rate at which the email list is growing or shrinking.
- Average email list growth rate: 5-20% per month
- Engagement Rate: The percentage of email recipients who engaged with the email (e.g., opened, clicked, replied, etc.).
- Average engagement rate: 10-20%
- Social Sharing Rate: The percentage of email recipients who shared the email on social media.
- Average social sharing rate: 1-5%
- Forwarding Rate: The percentage of email recipients who forwarded the email to others.
- Average forwarding rate: 1-5%
- Survey Response Rate: The percentage of email recipients who responded to a survey or poll.
- Average survey response rate: 5-20%
These KPIs can help you measure the effectiveness of your email marketing campaigns and identify areas for improvement.