Ebookers email marketing

ebookers is a popular online travel agency that offers a wide range of travel services, including flights, hotels, car rentals, and package deals. As a result, their email marketing strategy is designed to engage customers and encourage them to book travel arrangements through their platform. Here are some key aspects of ebookers' email marketing strategy:

  1. Welcome Email: ebookers sends a welcome email to new subscribers, introducing them to their brand and services. This email includes a brief overview of what ebookers offers, as well as a call-to-action (CTA) to encourage subscribers to explore their website.
  2. Abandoned Booking Reminders: ebookers uses email reminders to encourage customers who have abandoned their booking to complete their purchase. These emails are personalized and include a CTA to return to the booking process.
  3. Personalized Offers: ebookers uses customer data to send personalized offers and promotions to subscribers. These emails are tailored to individual customers' travel preferences and interests, increasing the likelihood of conversion.
  4. Travel Inspiration: ebookers sends regular newsletters featuring travel inspiration and ideas, including destination guides, travel tips, and special offers. These emails aim to engage customers and encourage them to plan their next trip.
  5. Loyalty Program: ebookers has a loyalty program that rewards customers for their bookings and referrals. Email campaigns are used to promote the program and encourage customers to participate.
  6. Transactional Emails: ebookers sends transactional emails to customers after they have booked a trip, including confirmation emails, flight itinerary emails, and hotel reservation emails.
  7. Survey and Feedback: ebookers uses email surveys to gather feedback from customers and improve their services. These surveys are often sent after a customer has completed a booking or used ebookers' services.
  8. Win-Back Campaigns: ebookers uses email campaigns to win back inactive customers who have not booked with them in a while. These campaigns often include special offers and promotions to encourage customers to return to the platform.
  9. Segmented Email Lists: ebookers uses segmentation to target specific groups of customers with tailored email campaigns. For example, they may send different emails to customers who have booked flights versus those who have booked hotels.
  10. A/B Testing: ebookers uses A/B testing to optimize their email campaigns and improve their performance. They test different subject lines, CTAs, and email content to determine what works best for their audience.

By using these email marketing strategies, ebookers is able to engage customers, encourage bookings, and build a loyal customer base.