Eddm direct mail
EDDM (Every Door Direct Mail) is a cost-effective and targeted direct mail marketing strategy that allows businesses to reach every address in a specific geographic area without the need for a mailing list or permission from the recipients.
Here's how it works:
- Identify your target area: Choose a specific geographic area, such as a neighborhood, city, or zip code, where you want to reach your target audience.
- Select your mailer: Choose a mailer that is designed specifically for EDDM, such as a postcard, flyer, or brochure.
- Design your mailer: Create a design for your mailer that includes your business's logo, message, and contact information.
- Mail your mailer: The USPS will deliver your mailer to every address in the target area, usually within 3-5 business days.
Benefits of EDDM:
- Targeted marketing: EDDM allows you to target a specific geographic area, increasing the likelihood of reaching your target audience.
- Cost-effective: EDDM is often less expensive than traditional direct mail marketing methods, such as renting a mailing list or using a list broker.
- No mailing list required: You don't need to purchase a mailing list or obtain permission from recipients to send your mailer.
- Fast turnaround: EDDM mailers are typically delivered within 3-5 business days, making it a quick and efficient way to reach your target audience.
Common uses for EDDM:
- Local advertising: EDDM is often used by local businesses to promote their products or services to nearby residents and customers.
- Real estate marketing: Real estate agents and property managers use EDDM to promote open houses, new listings, and community events.
- Retail marketing: Retailers use EDDM to promote sales, promotions, and new products to nearby customers.
- Community outreach: Non-profit organizations and community groups use EDDM to promote events, services, and programs to local residents.
Tips for successful EDDM campaigns:
- Keep it simple: Use a clear and concise message that is easy to read and understand.
- Use eye-catching graphics: Use bright colors and bold graphics to make your mailer stand out.
- Include a call-to-action: Encourage recipients to take action by including a call-to-action, such as a website URL or phone number.
- Track your results: Use a unique promo code or tracking URL to measure the effectiveness of your EDDM campaign.
Overall, EDDM is a powerful marketing tool that can help businesses reach their target audience quickly and cost-effectively.