Eddm direct mail

EDDM (Every Door Direct Mail) is a cost-effective and targeted direct mail marketing strategy that allows businesses to reach every address in a specific geographic area without the need for a mailing list or permission from the recipients.

Here's how it works:

  1. Identify your target area: Choose a specific geographic area, such as a neighborhood, city, or zip code, where you want to reach your target audience.
  2. Select your mailer: Choose a mailer that is designed specifically for EDDM, such as a postcard, flyer, or brochure.
  3. Design your mailer: Create a design for your mailer that includes your business's logo, message, and contact information.
  4. Mail your mailer: The USPS will deliver your mailer to every address in the target area, usually within 3-5 business days.

Benefits of EDDM:

  1. Targeted marketing: EDDM allows you to target a specific geographic area, increasing the likelihood of reaching your target audience.
  2. Cost-effective: EDDM is often less expensive than traditional direct mail marketing methods, such as renting a mailing list or using a list broker.
  3. No mailing list required: You don't need to purchase a mailing list or obtain permission from recipients to send your mailer.
  4. Fast turnaround: EDDM mailers are typically delivered within 3-5 business days, making it a quick and efficient way to reach your target audience.

Common uses for EDDM:

  1. Local advertising: EDDM is often used by local businesses to promote their products or services to nearby residents and customers.
  2. Real estate marketing: Real estate agents and property managers use EDDM to promote open houses, new listings, and community events.
  3. Retail marketing: Retailers use EDDM to promote sales, promotions, and new products to nearby customers.
  4. Community outreach: Non-profit organizations and community groups use EDDM to promote events, services, and programs to local residents.

Tips for successful EDDM campaigns:

  1. Keep it simple: Use a clear and concise message that is easy to read and understand.
  2. Use eye-catching graphics: Use bright colors and bold graphics to make your mailer stand out.
  3. Include a call-to-action: Encourage recipients to take action by including a call-to-action, such as a website URL or phone number.
  4. Track your results: Use a unique promo code or tracking URL to measure the effectiveness of your EDDM campaign.

Overall, EDDM is a powerful marketing tool that can help businesses reach their target audience quickly and cost-effectively.