Eddm every door direct mail

EDDM stands for Every Door Direct Mail, which is a type of direct mail marketing campaign that allows businesses to send targeted mailings to every household in a specific geographic area, without the need for a mailing list or individual addresses.

Here's how it works:

  1. Identify the target area: Businesses can choose a specific geographic area, such as a neighborhood, city, or zip code, where they want to send their mailings.
  2. Select the mail carrier: EDDM allows businesses to choose from a list of mail carriers, such as the United States Postal Service (USPS), to deliver their mailings.
  3. Design the mailpiece: Businesses can design their mailpiece, which can be a postcard, flyer, or brochure, to promote their product or service.
  4. Mail the piece: The mailpiece is then mailed to every household in the target area, without the need for individual addresses or a mailing list.

EDDM is a popular marketing strategy for businesses because it allows them to reach a large number of potential customers quickly and cost-effectively. Here are some benefits of using EDDM:

  1. Targeted marketing: EDDM allows businesses to target specific geographic areas, making it easier to reach their target audience.
  2. Cost-effective: EDDM is often less expensive than traditional direct mail marketing methods, which require a mailing list and individual addresses.
  3. Fast turnaround: EDDM mailpieces can be mailed out quickly, often within a few days of design and printing.
  4. Measurable results: EDDM allows businesses to track the effectiveness of their marketing campaign by monitoring the response rate and conversion rates.

Some common uses of EDDM include:

  1. Promoting local businesses: EDDM is often used by local businesses to promote their products or services to nearby residents.
  2. Real estate marketing: Real estate agents and property managers use EDDM to promote properties and attract potential buyers or renters.
  3. Political campaigns: Political candidates and organizations use EDDM to reach voters and promote their message.
  4. Non-profit fundraising: Non-profit organizations use EDDM to raise awareness and funds for their cause.

Overall, EDDM is a powerful marketing tool that allows businesses to reach a large number of potential customers quickly and cost-effectively.