Eddm every door direct mail
EDDM stands for Every Door Direct Mail, which is a type of direct mail marketing campaign that allows businesses to send targeted mailings to every household in a specific geographic area, without the need for a mailing list or individual addresses.
Here's how it works:
- Identify the target area: Businesses can choose a specific geographic area, such as a neighborhood, city, or zip code, where they want to send their mailings.
- Select the mail carrier: EDDM allows businesses to choose from a list of mail carriers, such as the United States Postal Service (USPS), to deliver their mailings.
- Design the mailpiece: Businesses can design their mailpiece, which can be a postcard, flyer, or brochure, to promote their product or service.
- Mail the piece: The mailpiece is then mailed to every household in the target area, without the need for individual addresses or a mailing list.
EDDM is a popular marketing strategy for businesses because it allows them to reach a large number of potential customers quickly and cost-effectively. Here are some benefits of using EDDM:
- Targeted marketing: EDDM allows businesses to target specific geographic areas, making it easier to reach their target audience.
- Cost-effective: EDDM is often less expensive than traditional direct mail marketing methods, which require a mailing list and individual addresses.
- Fast turnaround: EDDM mailpieces can be mailed out quickly, often within a few days of design and printing.
- Measurable results: EDDM allows businesses to track the effectiveness of their marketing campaign by monitoring the response rate and conversion rates.
Some common uses of EDDM include:
- Promoting local businesses: EDDM is often used by local businesses to promote their products or services to nearby residents.
- Real estate marketing: Real estate agents and property managers use EDDM to promote properties and attract potential buyers or renters.
- Political campaigns: Political candidates and organizations use EDDM to reach voters and promote their message.
- Non-profit fundraising: Non-profit organizations use EDDM to raise awareness and funds for their cause.
Overall, EDDM is a powerful marketing tool that allows businesses to reach a large number of potential customers quickly and cost-effectively.