Email deliverability services

Email deliverability services are designed to help organizations improve the delivery of their emails to the intended recipients' inboxes, rather than having them land in spam or junk folders. Here are some common email deliverability services:

  1. Email Authentication: Services that help organizations set up and maintain email authentication protocols such as SPF, DKIM, and DMARC to prevent email spoofing and phishing.
  2. IP Reputation Management: Services that monitor and improve an organization's IP reputation by tracking bounce rates, complaint rates, and other metrics to ensure that their IP addresses are not flagged as spammy.
  3. Email List Cleaning: Services that help organizations clean and verify their email lists by removing invalid, duplicate, or spam-trap emails to reduce bounce rates and improve deliverability.
  4. Content Filtering: Services that analyze and filter email content to ensure it meets the guidelines of major email providers and reduces the risk of being flagged as spam.
  5. Delivery Monitoring: Services that monitor email delivery in real-time, providing insights into delivery rates, bounce rates, and other metrics to help organizations identify and resolve deliverability issues.
  6. Warm-up Services: Services that help organizations gradually increase their email sending volume to avoid triggering spam filters and improve deliverability.
  7. Complaint Feedback Loop (FBL) Management: Services that help organizations manage complaint feedback loops, which allow them to receive feedback from email providers about which emails are being marked as spam.
  8. Email Rendering and Testing: Services that test and optimize email content to ensure it renders correctly across different email clients and devices, reducing the risk of being flagged as spam.
  9. Domain Reputation Services: Services that monitor and improve an organization's domain reputation by tracking domain-specific metrics such as bounce rates, complaint rates, and other factors.
  10. Email Deliverability Audits: Services that conduct thorough audits of an organization's email infrastructure, identifying areas for improvement and providing recommendations to enhance deliverability.

Some popular email deliverability services include:

  1. Return Path
  2. SendGrid
  3. Mailgun
  4. SparkPost
  5. Email on Acid
  6. Litmus
  7. Mailchimp
  8. Constant Contact
  9. Klaviyo
  10. Sanebox

These services can help organizations improve their email deliverability rates, reduce bounce rates, and increase the effectiveness of their email marketing campaigns.