Email deliverability specialist job

An Email Deliverability Specialist is a critical role in an organization's marketing or IT department, responsible for ensuring that emails sent by the company are delivered to the intended recipients' inboxes, rather than being blocked or marked as spam. Here's a breakdown of the job responsibilities, skills, and requirements:

Job Responsibilities:

  1. Email List Management: Manage and maintain email lists, ensuring accuracy, completeness, and compliance with anti-spam laws and regulations.
  2. Email Campaign Optimization: Analyze and optimize email campaigns to improve deliverability, open rates, click-through rates, and conversion rates.
  3. Spam Filter Testing: Test email campaigns against various spam filters to identify and resolve issues that may affect deliverability.
  4. Domain Reputation Management: Monitor and improve the domain reputation by ensuring that emails are sent from a trusted domain and IP address.
  5. Email Infrastructure Setup: Set up and configure email infrastructure, including email servers, mailboxes, and email clients.
  6. Collaboration with IT and Marketing Teams: Work closely with IT and marketing teams to resolve email-related issues and implement best practices for email marketing.
  7. Compliance with Anti-Spam Laws: Ensure compliance with anti-spam laws, such as CAN-SPAM and GDPR, to prevent email campaigns from being flagged as spam.
  8. Email Analytics and Reporting: Analyze email metrics and provide reports to stakeholders on email campaign performance and deliverability.

Skills and Requirements:

  1. Email Marketing Experience: 2+ years of experience in email marketing, with a focus on deliverability and optimization.
  2. Technical Skills: Proficiency in email marketing software, such as Mailchimp, Marketo, or Pardot; email servers, such as Exchange or Sendgrid; and spam filter testing tools, such as SpamAssassin or SpamFilter.
  3. Analytical Skills: Strong analytical skills to analyze email metrics, identify trends, and optimize email campaigns.
  4. Communication Skills: Excellent communication skills to collaborate with IT and marketing teams, and to explain complex technical issues to non-technical stakeholders.
  5. Problem-Solving Skills: Strong problem-solving skills to troubleshoot email-related issues and resolve deliverability problems.
  6. Knowledge of Anti-Spam Laws: Familiarity with anti-spam laws, such as CAN-SPAM and GDPR, and the ability to ensure compliance with these laws.
  7. Certifications: Certifications in email marketing, such as the Certified Email Marketer (CEM) or the Certified Marketing Automation Professional (CMAP), are a plus.

Salary Range:

The salary range for an Email Deliverability Specialist can vary depending on factors such as location, industry, experience, and company size. However, here are some approximate salary ranges:

Overall, an Email Deliverability Specialist plays a critical role in ensuring the success of email marketing campaigns by ensuring that emails are delivered to the intended recipients' inboxes. If you have a passion for email marketing and a knack for problem-solving, this could be a rewarding and challenging career path for you.