Every direct mail
Here's a comprehensive list of every direct mail piece:
Acquisition Mail
- Brochures: A printed piece that introduces a product or service, often with a call-to-action.
- Catalogs: A printed book of products or services, often with a call-to-action.
- Flyers: A single-page printed piece that promotes a product or service.
- Postcards: A single-sided printed piece that promotes a product or service.
- Self-Mailers: A self-contained mail piece that includes a reply device (e.g., reply card, envelope).
- Sales Sheets: A printed piece that highlights the benefits of a product or service.
- Product Information Sheets: A printed piece that provides detailed information about a product.
Retention Mail
- Renewal Notices: A mail piece that reminds customers to renew a subscription or service.
- Loyalty Mail: A mail piece that rewards loyal customers or encourages repeat business.
- Win-Back Mail: A mail piece that targets inactive customers to re-activate their business.
- Upsell/Cross-Sell Mail: A mail piece that offers additional products or services to existing customers.
- Referral Mail: A mail piece that encourages customers to refer friends or family.
Donation and Fundraising Mail
- Appeal Letters: A written request for donations or support.
- Donation Cards: A mail piece that allows donors to contribute to a cause.
- Fundraising Mail: A mail piece that promotes a specific fundraising campaign.
- Annual Reports: A printed report that summarizes an organization's activities and financials.
Membership and Subscription Mail
- Membership Applications: A mail piece that invites individuals to join an organization.
- Subscription Renewals: A mail piece that reminds subscribers to renew their subscription.
- Welcome Kits: A mail piece that welcomes new members or subscribers.
- Membership Newsletters: A regular mail piece that keeps members informed about organization news and activities.
Event and Promotion Mail
- Event Invitations: A mail piece that invites individuals to attend an event.
- Promotional Mail: A mail piece that promotes a specific product, service, or event.
- Contests and Sweepstakes Mail: A mail piece that enters individuals into a contest or sweepstakes.
- Limited-Time Offers: A mail piece that promotes a limited-time offer or promotion.
Other
- Bill Stuffers: A mail piece that is inserted into a bill or invoice.
- Insert Cards: A mail piece that is inserted into a magazine or newspaper.
- Envelopes: A mail piece that contains a letter, brochure, or other insert.
- Labels: A mail piece that is used to identify or categorize a group of people.
This is not an exhaustive list, and there may be other types of direct mail pieces not included here.