Every direct mail

Here's a comprehensive list of every direct mail piece:

Acquisition Mail

  1. Brochures: A printed piece that introduces a product or service, often with a call-to-action.
  2. Catalogs: A printed book of products or services, often with a call-to-action.
  3. Flyers: A single-page printed piece that promotes a product or service.
  4. Postcards: A single-sided printed piece that promotes a product or service.
  5. Self-Mailers: A self-contained mail piece that includes a reply device (e.g., reply card, envelope).
  6. Sales Sheets: A printed piece that highlights the benefits of a product or service.
  7. Product Information Sheets: A printed piece that provides detailed information about a product.

Retention Mail

  1. Renewal Notices: A mail piece that reminds customers to renew a subscription or service.
  2. Loyalty Mail: A mail piece that rewards loyal customers or encourages repeat business.
  3. Win-Back Mail: A mail piece that targets inactive customers to re-activate their business.
  4. Upsell/Cross-Sell Mail: A mail piece that offers additional products or services to existing customers.
  5. Referral Mail: A mail piece that encourages customers to refer friends or family.

Donation and Fundraising Mail

  1. Appeal Letters: A written request for donations or support.
  2. Donation Cards: A mail piece that allows donors to contribute to a cause.
  3. Fundraising Mail: A mail piece that promotes a specific fundraising campaign.
  4. Annual Reports: A printed report that summarizes an organization's activities and financials.

Membership and Subscription Mail

  1. Membership Applications: A mail piece that invites individuals to join an organization.
  2. Subscription Renewals: A mail piece that reminds subscribers to renew their subscription.
  3. Welcome Kits: A mail piece that welcomes new members or subscribers.
  4. Membership Newsletters: A regular mail piece that keeps members informed about organization news and activities.

Event and Promotion Mail

  1. Event Invitations: A mail piece that invites individuals to attend an event.
  2. Promotional Mail: A mail piece that promotes a specific product, service, or event.
  3. Contests and Sweepstakes Mail: A mail piece that enters individuals into a contest or sweepstakes.
  4. Limited-Time Offers: A mail piece that promotes a limited-time offer or promotion.

Other

  1. Bill Stuffers: A mail piece that is inserted into a bill or invoice.
  2. Insert Cards: A mail piece that is inserted into a magazine or newspaper.
  3. Envelopes: A mail piece that contains a letter, brochure, or other insert.
  4. Labels: A mail piece that is used to identify or categorize a group of people.

This is not an exhaustive list, and there may be other types of direct mail pieces not included here.