Every door direct mail design

Every Door Direct Mail (EDDM) is a cost-effective way to reach a large audience without needing to purchase a mailing list. Here are some design tips to help you create an effective EDDM piece:

1. Keep it simple and concise: EDDM pieces are often viewed quickly, so make sure your message is clear and easy to understand.

2. Use a bold headline: A strong headline will grab attention and entice people to read more.

3. Focus on benefits: Instead of listing features, focus on the benefits your product or service provides to the recipient.

4. Use eye-catching visuals: Incorporate high-quality images or graphics to make your piece stand out.

5. Use a clear and easy-to-read font: Avoid using fonts that are too small or too ornate.

6. Make it scannable: Use headings, subheadings, and bullet points to make your content easy to scan.

7. Include a call-to-action: Encourage recipients to take action by including a clear call-to-action (CTA).

8. Use a professional design: Make sure your design looks professional and reflects your brand.

9. Keep it short and sweet: EDDM pieces are often viewed quickly, so keep your message concise and to the point.

10. Use a clear and prominent return address: Make sure your return address is easy to read and stands out on the piece.

11. Use a unique and attention-grabbing offer: Create an offer that will entice people to take action.

12. Use a clear and easy-to-understand layout: Use a layout that is easy to follow and understand.

13. Use a consistent design: Use a consistent design throughout your piece to create a cohesive look.

14. Use a clear and prominent CTA button: Make sure your CTA button is easy to read and stands out on the piece.

15. Use a professional and high-quality paper: Use a high-quality paper that reflects your brand and looks professional.

Here are some examples of EDDM designs:

1. Brochure-style design: A tri-fold or bi-fold brochure that showcases your product or service.

2. Postcard design: A postcard-style design that is easy to read and includes a clear CTA.

3. Flyer design: A single-page flyer that highlights your offer and includes a clear CTA.

4. Door hanger design: A door hanger that is designed to hang on a door and includes a clear CTA.

5. Catalog-style design: A catalog-style design that showcases multiple products or services.

Remember to always follow the USPS guidelines for EDDM and to test your design before sending it out to ensure it is effective.